Taiwanese Brands Bullish about the Fast-growing ICT Market in India

taitraBangalore, October 3, 2016: In an effort to further strengthen their presence in India this year, prominent Taiwanese ICT brands showcased a wide range of products at the COM-IT EXPO 2016. In its 9th year, India’s largest annual international exhibition and conference was held in Mumbai from Sep. 30th – Oct. 2nd at the Bombay Exhibition Centre in Goregaon. The event featured products offering IT, security and mobile solutions.

The Taiwan Excellence Pavilion hosted 37 leading Taiwan Excellence Award winning products with the theme “Taiwan ICT Technology: Connects You to the World”. Taiwan Excellence represents the innovative and technological image of Taiwan’s most competitive industries. It is a symbol of reliability, innovation and tremendous value. Such excellence radiates from many of Taiwan’s niche industries, particularly the ICT industry, of which many have become renowned brands in their field. In the Indian market, Taiwan Excellence, along with a selection of 62 Taiwanese brands that are popular internationally, were brought in to provide consumers excellent lifestyles.

Taiwanese brands are already a part of the everyday life of Indians. “A recent market research report suggests that Indian enterprises are upbeat about the growing prospects of Information & Communications Technology, which is reflected in their investment strategies. Most IT and ICT strategies revolve around cost-effective ways to increase productivity, and Taiwanese ICT brands fit the bill perfectly. We see this as a promising sign to strengthen our presence in India,” said Mr. Michael Lin, Director of the Taipei World Trade Centre Liaison Office in Mumbai.

Taiwanese brands are upbeat, in particular, about the market for hardware, security management, and gaming in India.

Hardware and storage devices are popular with various Taiwanese brands having strong presence in India. World leading memory brand ADATA, quality network appliance provider QNAP,  power solution provider CyberPower and multi-award winning hardware company GIGABYTE were all on display during the COM-IT Expo. Designer and producer of image scanners and multifunction printers Avision and award winning projector brand Optoma, were also well received during the event.

Research firm Gartner estimates that security spending on hardware, software and services in India is on track to touch USD 1.69 billion mark by the year 2019, of which consumer security software could account for as much as USD 92 million. Edimax is a representative brand of ‘Smart Life’ IoT products, which features state-of-the-art network cameras, repeaters, smart plugs and a brand new range of door cameras – all incorporated into an easy to use app.

Taiwanese firms also see potential in the country’s growing gaming market and aims to add value to it through its innovations in the Virtual Reality space. Virtual reality transports gamers to a different environment, creating a new thrill to the gaming experience. Taiwanese brand MSI is set to offer a never-before Virtual Reality experience for Indian gaming enthusiasts alongside its innovative range of gaming laptops.

Taiwan’s participation in the COM-IT EXPO is a part of the Taiwan Industry Image Enhancement Project (IEP) in India, organized by Taiwan’s Bureau of Foreign Trade (BOFT) of the Ministry of Economic Affairs (MOEA), and implemented by the Taiwan External Trade Development Council (TAITRA).

About Taiwan Excellence

The symbol of Taiwan Excellence honors Taiwan’s most innovative products that provide tremendous value to users worldwide. All products carrying this symbol have been selected for specific Taiwan Excellence Awards based on their excellence in design, quality, marketing, Taiwanese R&D and manufacturing. Initiated by the Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the symbol of Taiwan Excellence is recognized by 100 countries.

For more information and promotional events about Taiwan Excellence and popular Taiwanese brands, please visit the main site: http://www.taiwanexcellence.com.tw or the Indian event site: http://www.taiwanexcellence.in

Bureau of Foreign Trade (BOFT)

The Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA), R.O.C. is responsible for implementing policies and regulations governing foreign trade and economic cooperation. Established in January 1969, the BOFT’s role and position have been adjusted regularly to meet the needs of the ever changing international economic and trade environments. The BOFT has been guiding and working with the Taiwan External Trade Development Council (TAITRA) in numerous promotional trade projects and activities both internationally and domestically. Having worked closely with TAITRA for many decades, the BOFT continues to commission TAITRA for various critical government projects relating to business, trade and investment, while promoting Taiwan internationally.


Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwanese businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 1,200 international marketing specialists stationed throughout its Taipei headquarters and 50 overseas offices worldwide. Together with its sister organizations, the Taiwan Trade Center (TTC) and the Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.