Tag «Vikas Mehta»

LinTeractive launches its proprietary framework for digital transformation – Deep Digitisation

31st May, 2016. Singapore|Mumbai LinTeractive, the digital arm of MullenLowe Lintas Group, unveiled a proprietary framework named Deep Digitisation at a major regional industry event today, in Singapore. Digital Transformation is a subject gaining currency, both as an opportunity and a cause-of-concern, across the industry over the past year. LinTeractive’s framework, Deep Digitisation, looks at …

L&T appoints LinTeractive as Digital Marketing agency

Mumbai: LinTeractive, the digital division of MullenLowe Lintas Group has bagged the mandate for digital marketing of L&T across all its businesses, including performance media buys. Larsen & Toubro (L&T) is often referred to as ‘the Builder of the India of the 21st Century’, and the Company that carries the flag of India Inc. across …

Mullen Lowe Lintas Group hires Sriharsh Grandhe to head LinEngage

Mumbai 1st September, 2015: LinEngage, the experiential marketing & activation arm of Mullen Lowe Lintas Group has announced the appointment of Sriharsh Grandhe (Harsh) as Executive Vice President based in Mumbai. He would be reporting to Vikas Mehta, CMO | President – Group Marketing Services, Mullen Lowe Lintas Group. Prior to joining LinEngage, Harsh was …