at the very Core of it all … is Content!
“I need your help immediately” the young lady entrusted with engaging customers for a multi specialty hospital in the social media was gasping. “One irate and terribly irritating woman is running amok, in the social media space, destroying all that we have created over the years. How do we stop her?” Before addressing the question, …
Many years back, when I was about to acquire my first pager, I was told that pagers were the way Doctors are informed about emergencies in US hospitals. In those pre-mobile days of crossed connections, it was indeed something to be impressed of. Today, as I go through some of the hospital sites in the …
I spent my formative years in Calcutta, in solid middle class surroundings. The only cars in the street those days were Ambassadors with some Premier Padmini’s zipping by. Televisions were a luxury and entertainment meant Wednesday evening Chitrahaar. We had no cell phones those days, communication was written and cricket was a game that was …
What is at once the lightest and the heaviest thing in the world? Stock prices. For, even imaginary rumors can lift them and when they fall, even Hercules cannot hold them. The bulls, eternal optimists, are on a perpetual struggle to push prices up, while the mauling bears throw their weight behind efforts to hammer …
The images are stark. Water cannons streaming jets on defiant young men and women. Young teen agers hoist in their own placards. Baton wielding policemen in full battle regalia charging towards unarmed, albeit unruly, protesters. Young people seething in anger… The run up to the day of the Lord has been far removed from the …
Social media has really blown in the face over the last couple of years and dare I say that it has neither attained critical mass, nor has its true potential been gauged. Yes, I say this secure in the knowledge that many of us have already become facebook addicts, that if twitter were a country …
“How does one overcome the generation gap in Social Media” asked Animesh, a stud of a marketing youngster. “Convinced as I am about the efficacies of social media marketing, I just cannot convince my boss to allot me a budget to create our company’s presence in the social space. He seems to have a closed …
“How can a couple of scattered Mommy Bloggers, between changing nappies, looking up recipes and playing Farmville spearhead your communication strategy? It’s simply ridiculous” said a hot shot ad agency executive – articulating the typical knee jerk reaction of “traditional media” to the emergence and growing influence of “social media”. There were immediate retorts, “it’s …
Nimble Expands Management Team, Engineering to Accelerate Early Social Business Market Lead & Meet Overwhelming Demand Santa Monica, CA (Oct 16, 2012) – Nimble, the world’s leading social relationship manager, today announced that Brandon Vallade has joined the Nimble team as Vice President of Engineering. Formerly Vice President of Technology at Fox Digital Media, Vallade …
Mrs. Shakuntala Bose* approached me with a peculiar problem. She has been running a NGO providing counseling services to the inmates languishing in Government Run Hospitals and Correction Homes. With about twenty odd employees and volunteers, she was hard pressed to make ends meet with the meager resources that she could generate by her efforts …