at the very Core of it all … is Content!
Consumer demand for new energy vehicles is shifting from policy driven to individual needs driven; Gasoline-electric hybrid cars are more in demand, with large potential in the next five years; New energy vehicle owners are young, highly educated, middle-class Beijing- July 10, 2016- Driven by the government’s subsidies, sales of new energy vehicles saw …
SHANGHAI – May 26 – Global information and measurement company Nielsen today announced the launch of TraffiOPTI, a cutting-edge innovation solution that can give manufacturers and brands an insightful understanding of online shopping habits of consumers from the world’s most populous country. TraffiOPTI is a collaboration between Nielsen and China Telecom. By Leveraging online behavioral …
Nielsen Games IP Evaluator defines gaming demographics and consumer behavior in China to evaluate mobile game revenue potential Beijing – June 28, 2016 – Nielsen (NYSE: NLSN) today launched the Nielsen Games IP Evaluator, a service unique to the Chinese market, for mobile game developers in collaboration with TalkingData, the country’s largest mobile …
Gaming is a mainstream activity globally: The US and China are the top gaming markets New York, NY – May 31, 2016 – Nielsen today announced the first-ever global edition of its annual Nielsen 360° Gaming report, a landscape study of video game fans and consumer behavior. This expanded report explores video game behavior in …