at the very Core of it all … is Content!
BEIJING, Dec 15, 2016 – Nielsen, the world’s leading measurement company, and FMCG business of JD.COM, one of China’s largest and fastest growing retailers, today announced a strategic framework agreement for comprehensive data cooperation between the two companies beginning January 2017. This cooperation allows the two sides to work together to drive progress in big …
47% Chinese respondents say that housework is either a shared responsibility (33%) or the domain of men (14%) Insights explore the underlying macro-economic forces impacting the homecare industry BEIJING – Dec 13 – Dust and stains remain unavoidable adversaries for consumers worldwide. It’s not surprising, then, that we spend a significant amount of time trying …
Hong Kong-Dec 2, 2016- Hong Kong businesses still have a big chance to win if they find the right way to attract mainland travelers, though the fast growing cross-border e-commerce offer them easier and cheaper access, a latest Nielsen study shows. According to the 2016 Mainland Tourists Syndicated Report conducted by Nielsen, a global leading …
Nearly 90% of Chinese consumers are going to take part in this year’s double 11 online shopping spree; 60% are already paying attention to and joining pre-sales online activities Beijing – Nov 1, 2016 – According to Nielsen’s latest report, as more online shopping carnivals have been created by various e-shopping platforms, Chinese consumers are …
It’s always exciting when a new mobile game makes a big impact with gamers and earns a spot among the staples of the mobile category that unrelentingly dominate the weekly download charts. Unfortunately, this success is often fleeting. That’s because “big bang” titles will typically concede coveted spots back to more established pillars of the …
SHANGHAI -Sept 28 – Leading global measurement company Nielsen recently announced the appointment of Vishal Bali as managing director of Nielsen China, responsible for growing Nielsen’s business and operations in China. Vishal brings with him over 16 years of experience across 5 different geographies in building and managing client relationships and providing consulting on …
Penetration rate of convenience stores and online shopping increased to 32% and 38% from 19% and 35% respectively, growing faster than that of traditional hyper/supermarkets, forcing the latter to transform Beijing – August 24, 2016 – According to a new Nielsen report, the penetration rate of convenience stores and online shopping has jumped to 32% and 38% respectively from last year’s …
N-Score is one of Nielsen’s successful products in the North America market, this year, as the Rio Olympics and many other important sports events took place, Nielsen decided to introduce N-Score to the Chinese market so as to help brand owners further. Nielsen started an online survey on Chinese citizens in first and second …
Beijing-August 6, 2016 – Global information and measurement company Nielsen today announced the launch of “Weibo-Nielsen Sports Popularity Ranking”, in collaboration with Sina Weibo, one of China’s most popular social media platforms. By using big data from Sina Weibo, this ranking service can provide real time sports-related information to consumers and brand owners which includes …
Half of the Chinese Households surveyed report that they will maintain their current spending; One-third of Eastern/Southern Chinese consumers say they are open to try new things. Western/Northern consumers are more conservative in consumption Beijing – August 5, 2016 –Year-on-year GDP growth in China in the second quarter this year was 6.7%, same as that for the first …