Tag «linked in»

The Social Media Butterflies – Chawm Ganguly

Do women, especially women in India, approach the social media differently when compared to their male counterparts? Innocuous as it may seem, it is indeed a trick question for various reasons. For one, those asking the question are primarily marketers who want the answer to push whatever they are selling. Secondly, and more importantly, because …

BESC unveils Insta-garam: a Tweet 4 the Tests

Students, all ye, who spent their college years posting pout-selfies on Facebook and consequently have ended up with enough knowledge to fill a Tweet, take heart. BESC has got the Insta-garam for you. Coming close on the heels of the much acclaimed “Remedial Classes”, where those, who, for whatever reasons, may have missed out the …

Social Media for the BFSI and the Blind Men of Indostan – Chawm Ganguly


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Social Media for the BFSI and the Blind Men of Indostan Remember the six blind men of Indostan? Yes, the ones that felt the trunk and the tail and the tusk to draw their own conclusions about the shape and the size of the elephant? Well, the way we approach Social Media, especially for the …

Become a good soul, the Social Media will follow


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Social Media Marketing, like most things new, have its early adopters, early embracers and a whole world of people vaguely aware of the term – blind men shooting in the darkness on a moonless night. It is simple; it is easy to use and in its simplicity, incomprehensible to the corporate honchos used to their …