Tag «Liesbeth Nekkers»

Netherlands: Television audience measurement contract extended until 2017

Hilversum, 1 September 2014 – SKO and market research agency GfK have extended their existing television audience measurement (TAM) contract in the Netherlands till 2017. This will allow for a better understanding of the changing viewing habits of the Dutch population. The main innovations in the new contracts are related to metering technology in households, …