Tag «India’s Buying Propensity»

India’s Buying Propensity Improves in Q2 2016 – TRA Research

Buying Sentiment for Q2 remains Fairly Positive Hyderabad, 6th October, 2016 : India’s Q2 2016 Buying Propensity Index (BPI) stood at 0.47, (measured on a scale between +1 to -1), up 0.05 BPI points from last quarter. The Buying Propensity Index is a result of a primary research across 3,000 consumer-influencers across 8 cities in …

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Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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