Consumers choose Competence as most important for trust in 2016
India, April 2016: In the present brand-infused world, a brand’s penchant for being trusted depends on a complex mix of factors. The Brand Trust Report, India Study 2016, launched earlier this year, is India’s only comprehensive primary study on Brand Trust, and is published annually since 2011.According to the Report, in 2016, Competence of a …