Tag «Ad agency»

The Tricolour in an Azure Sky

I don’t remember the year. But I distinctly remember the card. It had three colour pencils fabricated inside – saffron, green and navy blue; along with a few toothpick sized sticks and some colouring papers with an appeal, to do something concrete, to celebrate the Independence Day. I had left whatever I was doing and …

PR is a Three Card Game – Chawm Ganguly

Everything you always wanted to know about PR – but didn’t know whom to ask (Basav Bhattachayya, the Chairperson of PRCAI (East) and the Senior Adviser at Integral PR was adamant. I will have to make a presentation about Corporate Communications / PR – that too as someone who has felt the PR and the …