taghauerSaturday, February 7th 2015, Kolkata A legend in Swiss watchmaking, one of the most innovative brands in prestige watches, TAG Heuer has built on its active commitment in the sports world to create the most accurate timing instruments and watches in the world. The Swiss brand continues to strengthen its position in the country by opening its 10th exclusive TAG Heuer Boutique at the largest luxury mall in Kolkata.


The newest boutique at Quest Mallgives the connoisseurs of luxury in Kolkata another destination to shop. While TAG Heuer is one of the world’s leading watch brands, the product range in the boutique is not just focused on timepieces. Apart from the brand’s iconic and latest collections and limited edition watches, the boutique also showcases lifestyle accessories like wallets, belts and cufflinks.


TAG Heuer is best known for breaking rules: harnessing mental fortitude to overcome technology restraints and deliver ground breaking innovation. The new ad campaign – Don’t Crack Under Pressure asserts the powerful truth that achievement is due as much to mental strength as to physical capabilities. A truth that is exhibited in the daring watches and chronographs produced by TAG Heuer.


Taking its Don’t Crack Under Pressure theme forward, TAG Heuer also created a Sphero Race track challenge in front of its new boutique. The challenge required participants to race their ipad-controlled Spherosagainst each other within a stipulated time on the miniature race track. True to the brands spirit, it was a perfect mix of avant-garde technology, precision and TAG Heuer’s rich motor racing heritage. The participants who finished the lap in the shortest time were awarded special gifts by TAG Heuer.


The occasion also saw launch of the latest TAG Heuer Formula one series.Launched in 1986 and entirely revamped in 2004, the Formula 1 was the favourite watch of F1 legends like Ayrton Senna, Alain Prost, David Coulthard, KimiRäikkönen and Fernando Alonso. It is one of TAG Heuer’s most successful lines to date, that has been seen on numerous Formula 1 racing podiums.


Amit Chaloo, General Manager – TAG Heuer India said,It gives me immense pleasure to launch the newest TAG Heuer boutique in Quest Mall this year. Kolkata has always been the cultural capital of the country and now with so many world class brands opening their stores here, it’s fast becoming a hub for luxury retail as well. Through this new boutique, we are bringing not just the latest timepieces but the entire TAG Heuer experience to our customers in Kolkata.”


About TAG Heuer

TAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Its rich heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create daring watches and chronographs. Long-lasting partnerships with motor racing teams and charismatic ambassadors drive it to break with watchmaking conventions, and, as a consequence, master time with unparalleled precision. The brand’s motor racing DNA, as well as the amazing athletes who belong to its dream team, reflect its core values of teamwork, mental strength, courage and ambition. Its slogan, DON’T CRACK UNDER PRESSURE, is far more than a claim–it is a mindset.