Taapsee unveils the Platinum Jewellery Season’s Collection 2013 at Malabar Gold & Diamonds

Pure and eternal platinum jewellery is ideal for the auspicious Akshaya Trithiya festival

Taapsee & Mr. Shafeekh VS  Corporate Executive Director  Malabar Gold & Diamonds

Chennai, April 24, 2013: Charismatic film actress, Taapsee Pannu today unveiled an exclusive new platinum jewellery range for the season at Malabar Gold & Diamonds in Chennai. The new range consists of fine platinum jewellery designs that have traditional influences in contemporary design form, crafted keeping in mind today’s Indian women with a starting price range of Rs. 10000 onwards.

Taapsee unveiling New Platinum collection @ Malabar 1

Describing the new collection, Taapsee said, “For everyday wear, I believe precious platinum jewellery is ideal as it is fine, modern and elegant. Platinum adds the touch of class to whatever you wear and each piece of jewellery is exclusive. With the auspicious occasion of Akshaya Trithiya around the corner, pure and eternal white platinum jewellery is the perfect choice to usher in eternal prosperity. The Malabar Gold & Diamonds brand new platinum collection is a toast to the joy of being a woman and has some stunning designs in this enduring white metal.”

Taapsee unveiling New Platinum collection @ Malabar 2

Talking to the media at the launch of the collection Mr. Shafeekh VS, Corporate Executive Director, Malabar Gold & Diamonds said, “There has been a surge in platinum demand over the years and more and more people are opting for classy and elegant platinum jewellery. Platinum as a precious metal is eternal white and the perfect metal to celebrate love and important occasions. The new collection arrives just in time for Akshaya Trithiya, one of the most auspicious times to buy platinum jewellery. The collection will appeal to discerning customers, who are always looking for something new and unique.”

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Akshaya Trithiya is one of the three most auspicious days in the Hindu calendar. What marks this day is people buy precious jewellery with the belief that wealth will continue to grow if precious durables are bought on this day. This faith stems from the occurrence of the moon gradually waxing/increasing in size to its full form during this period and only what is truly eternal will embody the virtues of prosperity and good fortune. White is considered auspicious and best suited to celebrate this special day hence white payasam, jasmine flowers, kolam or even white vessels are used for puja.

The season’s collection has been crafted using minimal aesthetic and modern edge to more classic and authentic forms. For women the collection includes a wide range of elegant platinum earrings, chain and pendant, love bands, rings and necklaces and for men it includes charismatic chains, bracelets and love bands. The collection is beautifully crafted and can be worn with both western and traditional attire.

New Platinum collection @ Malabar Gold & Diamonds

Whether it’s a simple band or finely designed jewel-encrusted piece, platinum is one of the most secure metals for your precious stones. It has a pure white lustrous look, which is ideal for off-setting the brilliance of diamonds. Platinum jewellery does not fade or tarnish and keeps its natural white colour for a lifetime. Platinum’s innate strength ensures that your most memorable platinum jewellery can be handed down from generation to generation as heirloom pieces.

In order to assure consumers of the purity of platinum jewellery across authorized retail outlets, Platinum Guild India Pvt. Ltd has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.

About Malabar Gold & Diamonds:

Malabar Gold & Diamonds is the flagship division of Malabar Group of Companies, one of the fastest growing business conglomerates. From humble beginnings it is among the most trusted jewellery brand name in India & GCC with over 80+ retail outlets and 10 wholesale divisions. Malabar Gold and Diamonds outlets display a wide variety of Gold, Diamond, Pearl and Platinum ornaments, catering to the requirements of its multi-cultural and multi-national customers. To ensure utmost levels of quality, Malabar Gold & Diamonds sells ornaments which are certified by international agencies like International Gemological Institute (IGI), Platinum Guild International (PGI), etc.