India, August 2016: In an analysis of over 24,414 print articles from English and Hindi media tracked by BlueBytes (a Comniscient Group company), a Media Analytics and Research firm – the Chairman Dilip Sanghvi of Sun Pharma, received the highest visibility among Pharma spokespersons, with 31% of all media articles with spokespersons mentioned, securing positive media value worth ₹69crores. The next most visible Pharma spokesperson was Biocon’s Chairman and Managing Director, Kiran Mazumdar-Shaw with 18% of positive media articles valued at ₹40crores. Lupin’s CEO, Vinita Gupta received 8% of positive media articles valued at ₹19crores.
Jayprakash Pujari, Operations Head, BlueBytes, (a Comniscient Group company) commented, ”These results are a product of news articles tracked in all major English and Hindi print media across all publications in the period between July 15,2015 to July 16,2015. As a spokesperson, is vital to any business,acquiring high visibility only builds to its status and facilitates to generate awareness and higher recall for the brand. The spokesperson in the pharm a sector stands as a medical representative who can effectively communicate the brand message to the consumer and the media.”
Among International pharma brands, the most visible spokesperson was Andrew Witty, CEOGSK with2% of media articles with positive value worth Rs 5 crores followed by Edgard A Olaizola, Managing Director Eli Lilly garnering Rs 2crores worth of positive media value and Melvin D’Souza, Managing Director Novo Nordisk procuring Rs 86 lakhs worth.
Founded in 2003, BlueBytes, a part of the Comniscient Group, is among India’s leading Media-analytics companies with 9 city offices. Since its launch, a growing number of smart communicators now consider BlueBytes an indispensible tool for tracking, managing, and organizing media coverage from print and online sources. BlueBytes News offers media monitoring and analysis services to over 250 clients and works closely with more than 30 PR agencies in India. Drawing from a decade of expert media-monitoring experience and extensive client feedback, BlueBytes business practice is on the principles of Relevance, Accuracy, and Timeliness. BlueBytes has the know-how to not only understand and manage media monitoring from multi-lateral perspectives but also to leverage it. This combined with their expertise in a variety of sectors and a well-rounded understanding of the various stakeholders—media, consumers, citizenry, government, activist groups, political parties, and bureaucracy, among others — gives BlueBytes an indubitable edge in the programs we undertake.