~Summer 2014 colour trend: The Beautiful Blues~ now available at AND

AND-Ink Blue Collection 

Mumbai, April 2014: The verdict is out and the soothing blue is set to be the chosen colour of the season. The entire fashion fraternity is crushing on the aquatic trend and the crisp colour is definitely here to stay! This soothing versatile hue has the ability to dictate the direction of an outfit; it is both elegant & evocative.


The adaptability of blue allows you to wear it for any occasion, pair the colour into sleek and stylish summer wear that can be worn to the office, to brunch or just for a relaxing day out with friends.


Since blue is the new black, AND gives the season’s hot monochrome trend a stylish twist. Swap the mighty black with the alluring blue and give the trend a fresh, modern makeover. Team a blue high low top with a pair of white skinny jeans for a beautiful work-to-happy-hour outfit or put on a cropped blue jacket on a plain white dress to add a pop of colour to your look.


Put together a beautiful sheer aqua blue maxi for an evening party or brunch or team a t-shirt or crop top with a blue maxi skirt for a cool casual look. Whether you wear it in floral prints, in your accessories or the entire outfit, from sheer maxi dresses and sexy pencil skirts to beautiful blouses and chic cropped jackets, blue is set to rule!


There you have it fashion lovers, sport this stunning colour trend and let the blue-tiful blues takeover your vibrant wardrobes!


About AND

Launched in 1999, AND was established as the first Indian high fashion western wear brand for women and today is one of India’s most preferred high fashion brands in the western wear category. The brand offers comfortable yet stylish clothes for today’s fashion conscious women and men. AND woman is stylish and confident, speaks her mind and wears her attitude on her sleeve. She represents the new age multi-tasking woman who seeks versatility in her everyday fashion choices. Presently, AND is retailed through over 250 points of sale, which include 46 exclusive stores and over 200 other established multibrand lifestyle formats like Shoppers Stop, Lifestyle, Central, Kapsons & Pantaloon.



For more information, log on to www.andindia.com