Mumbai, October 2012: This festival of lights, ring out the old and ring in the new with eternal white platinum jewellery. The platinum jewellery range for Diwali presents a wide variety of designs in bangles, bracelets, rings, earrings, chain and pendants, necklaces available in plain platinum and studded diamonds as well. A special range of deity pendants in platinum is also available with Goddess Laxmi, Balaji, Lord Ganesha in their purest form of white.
Platinum is a naturally occurring precious and eternal white metal and an expression of integrity. Platinum jewellery is as close as you can get to absolute purity as every piece is 95 per cent pure, as compared to 18k gold, which is 75 per cent pure. From the time that it is mined to the final piece of jewellery this pure metal is absolutely white. This natural colour will neither fade nor tarnish with time and is authentic to the core. Therefore to bring in the celebrations of auspicious Diwali and Dhanteras, eternal white platinum is the ideal choice.
Platinum’s unequalled durability, density and resistance to wear makes it the most secure, protective metal for settings, which means your diamond will be protected for a lifetime of wear. It is also an excellent ‘store of value’.
Price Range: Starts at Rs. 10,000 – 12,000 onwards
Availabililty: Across leading jewellery retail stores in India. To locate a platinum authorised retailer and see the range, please visit www.preciousplatinum.in
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In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.