Singapore Airlines and Etihad Most Reputed Among International Airlines
India, July 2016: When it comes to flying high in Reputation in Indian Aviation, national carrier Air India ranks first. SpiceJet leads in the Domestic Private Airlines followed by Jet Airways with a 34% lower Brand Rep Score. While Indigo Airlines trails Jet with a Brand Rep Score 9% lower. In the International Private Airlines segment Singapore Airlines leads the way followed by Etihad with a Brand Rep Score 19% below the category leader. Emirates Brand Rep Score was 27% lower than Etihad. Blue Bytes in association with TRA Research (both part of the Comniscient Group), released ‘India’s Most Reputed Aviation Brands 2016’- the first in the Reputed series, and is set to launch a monthly report hereon on different sectors. The study evaluates brand’s Reputation with a two-pronged approach of media analysis and a survey of consumer influencers.
“Reputation is a measure of the effectiveness of transmitted belief about attitudes showcasing Respect. In an industry where most players provide very similar services and the differentiators are barely a handful, having a good reputation becomes essential. A solid Reputation alone can be the distinguishing feature for Indian Aviation players to stand out from the clutter of the competition,”said Pooja Kaura, Chief Spokesperson for India’s Most Reputed Brands.
The study was conducted within the Aviation industry –21 airline brands that have measurable media coverage in India were selected for the study. Blue Bytes tracked all the brands’news in all the major English and Hindi print media (newspapers and magazines) across 9 cities as a representative of the news across all publications. A total of more than 30,000 articles related to different Aviation brands were captured in the period between June 15, 2015, and June 16, 2016. In addition to media analysis, the consumer’s perception was also studied. This part of the analysis was contributed by TRA Research, which interviewed 2,500 consumer-influencers on the aspect of Commanding Respect. The 53 page, soft bounded report is available for Rs. 999/-.
India’s Most Reputed Brands
‘India’s Most Reputed Brands’is a product of BlueBytes in association with TRA Research, both nestled under the Comniscient Group.The companies bring together a unique synergy in the business of Reputation Measurement. The Report leverages their unique specialities–BlueBytes, which is focussed on measuring transmission of respect as perceived via the Print Media, and TRA, which specialises in measuring consumer perception. Blue Bytes tracks all the brands’news in all the major English and Hindi print media (newspapers and magazines) across 9 cities as a representative of the news across all publications. While TRA Research contributes with interviews on 2,500 consumer-influencers on the aspect of Commanding Respect.‘India’s Most Reputed Brands’is a one-of-a-kind study. Blue Bytes and TRA Research are geared towards mapping the Reputation topography of different sectors.
Founded in 2003, Blue Bytes, a part of the Comniscient Group, is among India’s leading Media-analytics companies with 9 city offices. Since its launch, a growing number of smart communicators now consider Blue Bytes an indispensible tool for tracking, managing, and organizing media coverage from print and online sources. Blue Bytes News offers media monitoring and analysis services to over 250 clients and works closely with more than 30 PR agencies in India. Drawing from a decade of expert media-monitoring experience and extensive client feedback, BlueBytes has based its business practice on the principles of Relevance, Accuracy, and Timeliness. BlueBytes has the know-how to not only understand and manage media monitoring from multi-lateral perspectives but also to leverage it. This combined with our expertise in a variety of sectors and a well-rounded understanding of the various stakeholders—media, consumers, citizenry, government, activist groups, political parties, and bureaucracy, among others—givesBlueBytes an indubitable edge in the programs we undertake.
About TRA Research
TRA Research (formerly Trust Research Advisory), a part of the Comniscient Group, is a Brand Intelligence and Data Insights Company dedicated to understanding and analysing stakeholder behaviour through two globally acclaimed proprietary matrices of Brand TrustTM and Brand AttractivenessTM. Over a decade of research has helped us decipher the numerous characteristics that constitute the foundations of a brand. TRA Research conducts a primary research with consumers and stakeholders to assist brands with their business decisions based on our insights on Consumer Behaviour. TRA Research provides Competitive Intelligence Reports mined from more than 15 million data-points on brand intangibles of 20,000 brands and also provides bespoke studies based on the same matrices. TRA Research is also the publisher of ‘The Brand Trust ReportTM and of ‘India’s Most Attractive BrandsTM. TRA has also ventured into mapping Educational Institutes on a much-needed factor of trust, based on our Brand Trust MatrixTM. Recently, TRA Research also launched the Buying Propensity IndexTM, an economy index to measure the Transactional, Aspirational, and Environmental sentiments towards making buying decisions.
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