Accor Hotels – Jun 10, 2015 10:15 SGT

Sofitel Fiji Resort & Spa will expand and update its product offerings for the adult traveller market this winter with the launch of the Waitui Beach Club – a modern, multimillion new-build leisure concept designed exclusively for adults only.

The Waitui Beach Club (Waitui meaning ‘Salt Water’ in Fijian), which commenced construction in February 2015 and will officially launch to the public on the 24th of July, will be a dynamic new adults-only area which boast’s its own pool, champagne bar, restaurant and poolside cabanas.

Representing an investment of FJ$3.2 million, the new pool development within the existing resort, will be accompanied by the introduction of a new accommodation category consisting of 74 designated Beach Club rooms allocated in close proximity to, and complementing, the beach club concept.

Guests who book the associated adults only room category will have immediate access to all the facilities located within and connected to the Waitui Beach Club. Complimentary entry to the Beach Club is also available to anyone booking to stay in one of the resort’s 10 indulgent suites (including the Presidential Suites).

Waitui Beach Club will have a focus on health, with complimentary yoga and tai chi in the morning and a healthy breakfast (when a bed and breakfast package is booked). Other features will include a private, dedicated check-in area, personalized pool butler service, a selection of balanced menus by nutritionist Lucinda Zammit, a 25m lap pool, state of the art gymnasium, as well as enhanced room amenities and complimentary sun downer cocktails.

Private cabanas, a ‘world bar’, and guaranteed pool seating are on offer exclusively for Waitui Beach Club guests, while at night, the setting of the sun will bring subtle lighting and a change of mood, with frequent live entertainment on offer. Guests will also be able to enjoy the Swim Up pool bar.

The space can be extended for use for the conference and incentive market, and will become a new stand-alone venue in Fiji – the Adults Only themed beach club will be a flexible meeting and incentive space that can be utilised for conference and leisure groups on special request.

Sofitel Fiji Resort & Spa General Manager Alan Burrows said, “The couples and non-family market is on the rise for destination Fiji, and is set to grow even faster both on the mainland and outer Fijian islands.

“At Sofitel, we want to maximise on the trend for luxury, adults only travel options in Fiji – and most importantly balance out our existing reputation as a family travel destination, because we have so much to offer guests at both ends of the spectrum.

“With this standalone, specifically designed new product offering tailor-made for adults of all ages, we hope to appeal to be singles travelling with friends, solo travellers, honeymooners or any couple escaping on a minibreak to the Pacific islands.”

Mr Burrows said while entertainment and a great bar menu were natural components of an adults-only themed area, the Waitui Beach Club would be aligning closely with the resort’s So Spa facility and chef team to ensure that wellbeing also remained a priority and option for guests using the club.

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Sofitel is the only French luxury hotel brand with a presence on five continents with 120 addresses, in almost 40 countries (more than 30,000 rooms). Sofitel offers contemporary hotels and resorts adapted to today’s more demanding and more versatile consumers who expect and appreciate beauty, quality and excellence. Whether situated in the heart of a major city like Paris, London, New York, Shanghai or Beijing, or nestled away in a country landscape in Morocco, Egypt, French Polynesia or Thailand, each Sofitel property offers a genuine experience of the French “art de vivre”.

Sofitel Legend and & Sofitel So are two labels that come to enrich Sofitel Luxury hotels.

Sofitel Legend hotels are iconic and mythical; they are often centuries-old listed heritage buildings: Sofitel Legend Metropole Hanoi, Sofitel Legend The Grand Amsterdam, Sofitel Legend Old Cataract Aswan and Sofitel Legend Santa Clara Cartagena.

Sofitel So hotels are new « boutique hotels » characterised by a stylish focus on contemporary design by famous architects and/or embellished by international celebrities from the world of fashion, design or art: Sofitel So Mauritius Bel Ombre, Sofitel So Bangkok and Sofitel So Singapore (2014).

AccorHotels is a Group united by a shared passion for hospitality and driven by a shared promise to make everyone Feel Welcome. Over 180,000 women and men in 3,700 AccorHotels establishments look after thousands of guests every day in 92 countries. AccorHotels is the world’s leading hotel operator and offers its customers, partners and employees:

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