Soch unveils its new range of ethnic wear  – Iris collection

Soch_ Iris - Kurti_Price Rs - 798 Soch_ Iris - Kurti_Price Rs 798 Soch_ Iris - Kurti_Price Rs 998 Soch_ Iris - Kurti_Price Rs. 998 Soch_Iris - Chudidhar_Price Rs. 2498 ~ A spectacular range of stylish kurtis, chudidars, anarkali and salwar kameez suits ~

India, September 21st, 2015 : Soch, India’s leading ethnic wear brand that mirrors the new age woman has unveiled their new collection – ‘Iris’, an exclusive range of kurti’s, chudidars, anarkali and salwar kameez. This collection comprises of assortments in different fabrics, bright colours, fresh cuts and designs with exquisite embroidery and distinctive patterns.

The Iris kurti collection features an eclectic array of kurtis priced between Rs. 798 – Rs. 998. These beautiful kurtis are made from cotton fabrics giving you the perfect mix of style and comfort.  The styles range from the girl next door look to refined elegance. Staying true to innovative styling, Soch has also introduced the trendy – jacket style kurti which is a perfect blend of tradition and modernity. The Iris salwar kameez collection features a mesmerizing array of chudidars, anarkali and salwar kameez suits, specially designed in rich ethnic embroidery and zari work that gives you a very elegant and timeless look. These elegant and glamorous salwars range from Rs. 2498 – Rs. 4498

The Iris collection complements the fashionable woman  from everyday basics to luxe designer wear. The collection is available at all Soch outlets and in

Soch_Iris - Chudidhar_Price Rs. 3498 Soch_Iris - Chudidhar_Price Rs. - 2498

About Soch

Soch launched its first exclusive outlet in February 2005, committed to fashionable range of designer wear for women at affordable price. The company based out of Bangalore, has 54 stores across India at convenient locations in Bangalore, Mysore, Mangalore, Hubli, Chennai, Coimbatore, Cochin, Hyderabad, Mumbai, Thane, Pune Vijayawada, Lucknow, Indore, Bhopal, Belgaum and Visakhapatnam.

Soch is one of the most loved ethnic brands in the country, designed for the modern Indian woman. The brand has redefined the traditional Indian outfit for women of all ages, who effortlessly balance work and home while still looking their best. The brand offers a wide range of stylish and elegant designer ethnic wear like sarees, salwar kameez, kurtis and bottoms. For more information, please visit