Soch launches two new collections – ‘Aliya’ and ‘Selena’

Bangalore, May 2015: Soch, India’s leading ethnic wear brand that mirrors the new age woman has introduced two new collections – ‘Aliya’ and ‘Selena’. Designed exclusively for the fashionable woman of today, the debut Aliya collection comprises kurtis, salwars and sarees while the Selena collection offers a complete wardrobe of trendy tunics which are functional yet fashionable.

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The Aliya collection features kurtis with contemporary yet ethnic prints in abstract, geometric, paisley, floral, jaipuri, warli patterns. The hues are varied – beige, black, red, orange yellow and blue and give an elegant appeal on khadi, cotton and rayon fabrics. If you have a festive occasion to attend, the Aliya range of salwar suits is just what you are looking for. Classy and sophisticated, these ensembles use intricate thread embroidery, stonework, zari embroidery and sequins on silks, chanderi and brocade fabrics. Whether it is an anarkali suit or a chanderi set or a sherwani style, there is something for everyone. The saree collection makes heads turn with exquisite designs and fabrics that are decorated with gorgeous embellishments. Rich hues of turquoise, royal blue, deep red, pink and gold dominate the colour scheme. The georgette, chiffon, crepe and jacquard sarees with zari embroidery and pallus in self design and adorned with stonework are the highlights of the Aliya saree collection.


The price range varies between Rs. 598 and Rs. 8998.


The Selena collection comprises tunics in hues of pink, red, grey, beige, black, white and blue, each beautifully tailored with the promise of a chic new look for the office. The fabrics used are eclectic – from sheer georgettes and cotton silks to linen and denims, there is something for every woman. The tunics also showcase exquisite floral embroidery, elegant appliqué yokes, intricate crochet work and unique sleeves and necklines. Smart pin tucks adorn several of the pieces, making the collection ideal for office wear. This collection ensures that every woman has a sophisticated wardrobe for everyday without compromising on comfort and style.


The price range varies between Rs. 698 and Rs. 1298.


Created keeping in mind the fashion conscious woman, Soch’s new collections redefine ethnic wear for women across the country. The collection is available at all Soch outlets around the country. Log on to to locate the nearest Soch store near you.



About SOCH

Soch launched its first exclusive outlet in February 2005, committed to fashionable range of designer wear for women at affordable price. The company based out of Bangalore, has 52 stores across India at convenient locations in Bangalore, Mysore, Mangalore, Hubli, Chennai, Coimbatore, Cochin, Hyderabad, Mumbai, Thane, Pune Vijayawada, Lucknow, Indore and Belgaum.

Soch is one of the most loved ethnic brands in the country, designed for the modern Indian woman. The brand has redefined the traditional Indian outfit for women of all ages, who effortlessly balance work and home while still looking their best. The brand offers a wide range of stylish and elegant designer ethnic wear like sarees, salwar kameez, kurtis and bottoms. For more information, please visit