Soch launches its exciting new range of ethnic wear – Bella collection

~ Indulge in the elegance of spectacular and versatile Indian Ethnic Wear from Soch ~

 Bella Cotton Saree_Rs. 2698 Bella Cotton Saree_Rs.2898 Bella Kurti_Rs.1198 Bella Salwar_Rs.3998 Bella Salwar_Rs.7798

Bangalore, September 08th, 2014: Leading ethnic wear brand Soch announces the launch of their new ravishing collection – ‘Bella’ collection. Discover a delightful array of women’s ethnic wear with Soch’s unique and exclusive designer collection of – sarees, salwars and kurtis, this festive season. Styled to please all age groups this collection has a wide range of products in- bright and neutral colours, fresh cuts and designs with beautiful contrasting patterns and comfortable fabrics ranging between Rs. 698 – 13,998.

This exquisite collection houses a splendid range of kurtis, salwars and sarees in fabrics such as silk, chiffon, cotton and georgette adding a dash of elegance and style to your wardrobe. Each ensemble is beautifully crafted to suit the design and compliment the intricate embroidery and distinctive patterns. The Bella collection is further divided into the following categories –

Cotton Sarees: Look gorgeous in Soch’s designer cotton sarees ranging between Rs. 2,298 – 3,298. This fabulous collection features mesmerizing thread work and rich ethnic embroidery that gives you a very elegant and timeless look. Each garment is carefully coordinated and enhanced with stunning borders and motifs.

Fancy Sarees:  This ravishing line of fancy sarees from Bella collection will give your wardrobe a brand new look. This chic collection is filled with assortment of silk, kota and georgette sarees ranging between Rs. 3298 – 9998. Keeping with the festive season, the collection houses products in bright colours with exquisite borders that showcase traditional embroidery, motif, butti and stone work.

Kurti: Enhance your style quotient this festive season with this exotic range of kurtis from Bella collection ranging between Rs. 698 – 2,498. This collection is filled with a trendy range of kurtis in bright colored fabrics such as red, yellow and royal blue with exquisite ethnic embroidery and intricate designs.

Salwar Kameez: Look divine and make a stellar style statement in these beautiful chudidars, anarkali and salwar kameez ranging between Rs. 2,998 – 13,998. The Bella salwar kameez collection uses rich fabrics such as chanderi silk and georgette. This collection showcases splendid designs and carefully crafted to suit the design and compliment the exquisite embroidery.

Go desi this season with Soch’s exquisite range of kurti’s, salwar kameez and sarees from the ‘Bella collection’. The collection is available at all Soch outlets around the country. Log on to to locate the nearest Soch store near you.


About SOCH

Soch launched its first exclusive outlet in February 2005, committed to fashionable range of designer wear for women at affordable price. The company based out of Bangalore, has 42 stores across India at convenient locations in Bangalore, Mysore, Mangalore, Hubli, Chennai, Coimbatore, Cochin, Hyderabad, Mumbai, Thane, Pune and Bhopal.

Soch is one of the most loved ethnic brands in the country, designed for the modern Indian woman. The brand has redefined the traditional Indian outfit for women of all ages, who effortlessly balance work and home while still looking their best. The brand offers a wide range of stylish and elegant designer ethnic wear like sarees, salwar kameez, kurtis and bottoms. For more information, please visit