40% sale by value took place through SBI cards, a huge draw for first time users from tier II/tier III India
New Delhi, 12th October 2016: Snapdeal, India’s largest online marketplace saw a huge surge in orders today from tier II/III cities in India, riding high on its partnership with SBI for instant discounts.
While during last week’s sale, 53% of the first time users came from tier II/tier III cities, the number went up to 65% today. Most of the first time users from tier II/III cities shopped for household appliances, personal electronics and Indian ethnic wear. Many opted for zero cost EMIs for purchase of LED TVs, split air conditioners and other gadgets that were on offer today. Among kitchen appliances, popular products were water purifiers, mixer & grinders and microwaves. The other high selling products today included LED lights, music systems, dry irons, glucose monitors, Redmi Note 3, Samsung J3, FMCG festive hampers and ethnic fashion.
The offers on iPhone 7 and iPhone 7 Plus phones were also a huge hit. With an attractive offer of Rs. 10,000 off for American Express card users, the phones got sold out within 7 minutes. For those who missed the morning flash sale, Snapdeal launched another flash sale at 4 PM, which also sold out in about an hour.
Snapdeal Sunshine’s Joy of Giving initiative also continued to garner tremendous response, with another 50,000 kits donated, taking the total to over 2,00,000 stationery kits earmarked for donation to underprivileged children across the country.
Commenting on today’s sales trends, Saurabh Bansal, Vice President and Head, Category Management at Snapdeal said, “We are bringing the next wave of customers online through our partnership with SBI. It is exciting to see so many new users opting to use credit cards to make online purchases. The growth trends we have witnessed this Diwali, speaks volumes of the pan-India appeal of e-commerce.”
About Snapdeal:
Snapdeal’s vision is to create India’s most reliable and frictionless commerce ecosystem that creates life-changing experiences for buyers and sellers. In February 2010, Kunal Bahl along with Rohit Bansal, started Snapdeal. Today Snapdeal is India’s largest online marketplace, with the widest assortment of 50 million plus products across 1000+ categories from over 125,000 regional, national, and international brands and retailers. With millions of users and more than 300,000 sellers, Snapdeal is the shopping destination for Internet users across the country, delivering to 6000+ cities and towns in India. In its journey till now, Snapdeal has partnered with several global marquee investors and individuals such as SoftBank, BlackRock, Temasek, Foxconn, Alibaba, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, Mr. Ratan Tata, among others.
For further information visit: www.snapdeal.com