Shopmatic launches in UAE, partners with Network International to help UAEs small and medium businesses go digital

‘Go-Online’ e-commerce solution operated by Network International will be powered by Shopmatic

New Delhi, 24 July 2018: International e-commerce company, Shopmatic has launched in UAE  to boost UAE’s burgeoning e-commerce sector by digitally enabling the country’s SMEs. It has partnered with Network International, the leading payment solutions provider in the Middle East and Africa, to leverage the strength of the two organizations to grow the e-commerce landscape in UAE.

Network International’s   ‘Go-Online’  e-commerce platform, that launched today, is powered by Shopmatic and targeted at local small, medium, and start-up businesses.

Network International will use Shopmatic’s technology to power its Go-Online solution, as an end-to-end enabler and allow SMEs to create their own web stores and start selling their products or services online to customers in UAE and around the world.

Commenting on the development, Anurag Avula, CEO of Shopmatic, said, “The partnership with Network International is a significant step in enabling digital commerce for the growing e-commerce markets of the Middle East and Africa. This marks the entry of Shopmatic in one of the most exciting  emerging e-commerce markets and continues to cement our commitment to supporting SMEs and entrepreneurs in their online commerce journey, around the world.”

Network International is the UAE’s largest merchant acquirer and the company’s ground-breaking partnership with leading global e-commerce player, Shopmatic, lends it a significant first mover advantage in the e-commerce space.

Samer Soliman, Managing Director – Middle East, Network International, commented, “As part of our commitment to enable commerce in the region, our aim is to enhance the e-commerce ecosystem by offering potential entrepreneurs a ready world-class platform with an integrated payment gateway. Go-Online will hasten go-to-market for smaller e-commerce entrants, enhance customer acquisition and instill confidence in shoppers looking to purchase online. We believe our efforts are aligned with the vision of the UAE government as we lend support to the SME sector, the backbone of our economy.”

Go-Online’s simple yet powerful interface offers 60+ customizable, design templates that allow merchants to upload product pictures and build their websites with ease.

Network International’s payment gateway, Network Online, is the Middle East and Africa region’s most innovative, with high levels of security, simple refund capabilities and seamless checkout. It offers a customizable gateway solution that can be tailored to meet the processing needs of diverse industries or business models.

About Network International:

Established in 1994, Network International LLC is the largest acquirer in the UAE, and a leading payment solutions provider in the Middle East and Africa region (MEA), servicing more than 70,000 merchants and 200 financial institutions across 55 countries. The company’s service offering comprises a comprehensive range of payment products and services for both the Issuing and Acquiring segments of banks, financial institutions and retail merchants including end-to-end consultancy ranging from planning and designing to developing of the new card and consumer finance products and services. In addition, the company offers several value-add products including data analytics, scoring, and loyalty solutions. Network International has Operation centers in the UAE, Egypt, Jordan, South Africa and Nigeria, with its corporate head office in Dubai. The company recently acquired Emerging Markets Payments Holdings Limited (EMPH) and continues to invest in strategic partnerships that will increasingly see its influence spread across the region.


As the first independent vendor certified by both Visa & MasterCard for card payments in the Middle East, Network International is a Principal Member of Visa International and MasterCard International in the UAE and enjoys an extension of its MasterCard License in other key countries. It is also a member of JCB and Union Pay card schemes, and it owns and manages the Diners Club International Franchise in the UAE, Egypt, Lebanon, and Jordan. The company also launched a GCC-based domestic scheme, Mercury, and partnered with Discover Financial Services (DFS) to allow global acceptance of Mercury cards on the Discover, Diners Club International, and PULSE networks. Network International is a Payment Card Industry Data Security Standard (PCI DSS) certified company.

 About Shopmatic

Shopmatic is an international e-commerce company that has been launched to help business owners sell their products and services online.  From developing a unique web store to listing businesses on marketplaces and social media channels, to give insights on how to sell online, Shopmatic helps business owners manage the full spectrum of what is required to grow their businesses.

Founded in December 2014, Shopmatic is headquartered in Singapore and has offices in India, UAE, and Taiwan.  The company is quickly expanding to the rest of the Asian countries. For more information, please visit