Aims to see 50-60% increase in customer traffic and to hit more than 1 Million Orders
New Delhi, August 5, 2017: ShopClues, India’s largest online marketplace has announced their Independence celebrations – The ShopClues “One India Sale” on selected range of products from Home & Kitchen, Electronic & Accessories, and Fashion and lifestyle categories. The sale offers great deals on products that are priced between Rs.71 – Rs.4499, as its 71st year of India’s Independence. These products are handpicked and curated by the ShopClues team to celebrate India’s best. Consumers can shop to their hearts’ content on ShopClues.com from midnight of 6th August to 13th August, 2017.
To drive maximum consumer traffic towards the sale, ShopClues has also launched a TVC campaign for mass awareness apart from a big Digital campaign. The TVC with its tagline “Daam itne kum ki India me saare bedh bhaav khatam” focuses on uniting different cultures in India by showcasing products ranging from fashion, cooking, entertainment and much more at lowest and affordable prices.
Speaking of the One India sale, Radhika Aggarwal, Co-founder, and CBO, ShopClues, said, “Our team is looking forward to this year’s Independence Day with great fervour. It is a big event for us. The last Independence Day sale saw a huge participation from the metro and Tier 3 & 4 cities of Bangalore, Mumbai, Delhi, Kolkata, Chennai, Guwahati, Thrissur, Gandhinagar, Cuttack, Aligarh contributing to almost 61% of the orders; this time we hope to double the volume within the time-period of this sale, and expand to many more cities this Independence Day, catering to consumers from the length and breadth of our culture-rich country.”
Harneet Singh, Head, Marketing, ShopClues, added, “This year’s Independence Day celebrations are very exciting for us as we are celebrating the Unity in huge Diversity within our country. People are becoming more experimentative and they want to try out different experiences from different parts of the country. Shopclues is facilitating that by offering products from all regions at lowest and most affordable prices, so people don’t have to hold back. Through the One India Sale, we are expecting to hit more than 1 Million orders during the sale period this year and we have also expanded our back-end operations for logistics and last-mile delivery to ensure smooth operations during the sale days.”
Headquartered in Gurgaon, ShopClues was founded in 2011, as a preferred e-commerce destination for Real India – Buyers and Sellers in tier 2, tier 3, 4 cities and beyond.
With more than 100 million monthly visits, over 20 million listed products, 600,000 + merchants, over 7000 online brand stores, ShopClues services 30,000 pin codes across India.
Spearheaded by Sanjay Sethi & Radhika Aggarwal, ShopClues (an Indian subsidiary of Clues Network Inc., a US Corporation) was deemed a Unicorn in 2016 with the E Series Funding by Sovereign Wealth Fund GIC Pte Ltd. Other investors include Tiger Global Management LLC, Helion Venture Partners & Nexus Venture Partners.
For more information, please visit – www.shopclues.com