15th Dec, 2015, New Delhi: Shilu Kumar hosted an evening for special preview of Pashma Bespoke Pashmina Knit Wear Collection. The collection showcased Pashma’s bespoke cashmere sweater collection where in a global first one can have your very own cashmere sweater exclusively knitted for you in your chosen colors. The new Pashma Global Flagship signals the evolution of the Pashma brand from being a niched brand of exquisite cashmere scarves into India’s first luxury lifestyle brand with its signature aesthetic now presented in a range of all-season ready-to-wear, jewelry, menswear and novelty gifts.
Owner Shilu Kumar says, “I have spent a significant part of my life window shopping in Paris and Milan and used to dream about living in those exquisite windows.” So when designer Shilu Kumar started designing the recently opened global Pashma flagship at the DLF Emporio, she decided to indulge herself. Using the stores unique three-sided façade, she created window walkways where as you guessed visitors can walk right into the windows and interact with the displays.
Some of the esteemed guests present on the occasion were : Astrologer and Vaastu Expert Jai Madaan, Entrepreneur Kajoli Sehgal, Choreographer Liza Verma, Entrepreneur Sonal Jindal, Dr. Gunita Singh, Interior designer Parull Mahajan, Jewelery designer Pooja Vaswani, Ratan Kaul, Designer Pawan Sachdeva, Abhishek Kaushik, Meenakshi Dutt to name a few.
Nuanced elements reflecting the brand’s Indian heritage are placed in a post-modern contemporary setting reflecting the brand’s journey that has taken “Made in India” across the globe. As India’s first fashion brand and is the only Indian consumer brand with a truly international presence, Pashma’s evolution is a story of entrepreneurship as much as Indian business coming of age on the global stage.
About Pashma: Pashma is a unique and inspiring journey of an Indian fashion entrepreneur realizing her ambitions. With a dream to create a global fashion label from India, Shilu Kumar launched Pashma in 1999 at a prestigious trade show in Milan. Her vision was to create an Indian brand that harnessed the collaborative works of Indian designers and artisans and presented their creativity and craftsmanship to a global audience.
Initially, recognized for its fine quality of cashmere and its refreshing trans-seasonal and fantasy driven take on cashmere, the brand developed a following among top department stores and fashion boutiques across the world. The brand opened its first store at the DLF Emporio followed by a store in Singapore at Changi Airport the iconic Raffles Hotel. Today, Pashma is retailed through over 1800 multi-brand retailers and through its own network of 18 stand-alone stores and has evolved into a true lifestyle brand with ready-to-wear collections that include resort and summer collections.