-Introduces Car Air Purifier with Plasmacluster Ion Technology-

New Delhi India: Sharp is a leading name in Technology Innovation. Product design that MIMICS Nature and ensure best possible extent of features and benefits to Indian consumer.  The Plasmacluster for Car is one innovation to save us from the torture that we are forced to face in our current lifestyle with longer hours spent in the car.

The inside of our car faces the most challenging environment. Polluted air, smoke, toxins, food smell etc. which enter and cling to the fabrics of our car starve us from freshness. Staying more hours in polluted and unsafe air can not only result in poor health but also take away the joy of life. Plasmacluster Ion Technology generates Forest Fresh Air, kills airborne and surface adhering dust mite, pollen, bacteria, fungi, virus, microbes etc. and neutralized foul smell. It also helps in preventing dizziness, fatigue and nausea inside the car. The therapeutic benefits of the natural ions boost our immune system and protect against infections while on the go. This has also been proven to increase alertness, concentration and reaction time by creating a germ free environment around us so that the pure air goes into our blood stream thus improving circulation and providing relaxation.

As Sharp Business Systems India Limited’s Product Head, Shuvendu Mazumdar sees it, Car air purifiers are the need of the hour. Sitting in an air-conditioned car DO NOT mean that we are safe from all pollutants, dust or germs. The automotive air purification products in the market, mostly Ionizers, do not live upto the expectations and do nothing to remove suffocation and reduce infection causing germs. Living near a transportation corridor with greater than 20,000 cars a day creates a six-fold increase in the risk of airborne diseases, including asthma. SHARP enjoys a competitive edge when it comes to Air purifiers in the world.

Shuvendu Mazumdar, also adds, “Sharp has undertaken a number of live product demonstration sites during this season at major Retail Outlets. This activity allows Sharp staff to interact directly with consumers and get feedback as to the consumers needs — the overwhelming reaction has been very positive. Generating awareness and providing solutions is the need of the time”

Pricing and Availability: Sharp car air purifier is available in an elegant shiny black colour that gels very well with all cars available in India. It also fits very well in the cup holder. They are available at Vijay Sales, Reliance Autozone & Other Regional retails in Delhi, Mumbai, Kolkata & Bangalore at an Introductory Price at Rs. 11,990.

ABOUT SHARP:

Sharp Corporation which was founded in 1912 is a worldwide developer of innovative products and core technologies that play a key role in shaping the future of electronics. As a leader in liquid crystal displays (LCDs) and digital technologies, Sharp offers one of the broadest and most advanced lines of consumer electronics, information products and electronic components, while also creating new network businesses.

Driving cleaner and greener technologies is part of the social responsibility taken by Sharp. While LCDs, Sharp’s core technology, saves energy, Sharp is in active creation of clean energy through its Solar Business for which is the undisputed leader worldwide.

Currently Sharp has business capital stock of 204,675 million yen with a worldwide employee strength of 64,500 people (32,000 in Japan and 32,200 overseas).

About Sharp Business Systems (India) Limited

Sharp considers India to be an extremely important market for its products. Sharp Business Systems (India) Limited (SBSIL) is a hundred per cent subsidiary of Sharp Corporation with its head office in Delhi and branches all across India. Within a short span of ten years in India, it is already amongst the top brands for Digital Multifunction Products (Network Printer/ Copier/ Scanner/ Fax) Multi‐media Projectors & LCD Display Solutions. SBSIL is aggressively focusing on the IT sector to provide complete Business Solutions with its new range of products.

Sharp in a very short duration has also made a mark in the extensively competitive consumer electronics market of India with its superior products like LCD TVs, Air Conditioners, Refrigerators, Washing Machines, Plasmacluster Ion Air Purifiers, Microwaves, Vacuum Cleaners and Mobile Phones. The company is making the product reach its customer through the existing consumer electronics distribution channel and its exclusive brand shops across the country. The company has a nation‐wide sales & service network covering even the remotest locations of India. SBSIL currently has a turnover of Rs 1000 crores.