SeaSoul Cosmeceuticals unveils pan-India expansion plans – Targets opening 200 new retail stores over the next three years

New Delhi, January 20, 2016: SeaSoul Cosmeceuticals, a company specialising in manufacture and distribution of skincare products announces its ambitious expansion plans pan-India. Buoyed by its success in the B2C space, SeaSoul is geared up to cater to customers across India through various retail formats. Its growth strategy includes the target of opening 200 retail stores over the next three years across the country.

Manisha Chopra.  Director-Co Founder  SeaSoul (2)

Speaking on the expansion roadmap, Manisha Chopra, MD, SeaSoul Cosmeceuticals, said, “We have received an overwhelming response to our products as well as to our flagship store in Pacific Mall. Inspired by this success, we want to take our products to consumers across the country. We will start by expanding our footprint in tier I and II cities like Hyderabad, Bangalore, Jaipur, Solapur and eventually branch out across the length and breadth of the country.”

Out of the 200 stores that SeaSoul plans to open in India, many will run on the CoCo (company owned company operated) model while others will run on an FoFO (franchise owned and Franchise operated) basis. Shop in Shop models will also be employed for many of its retail wings. Based on the positive uptake of customer-targetted products, SeaSoul has also created a new retail range taking its overall SKUs to 150 products.

About SeaSoul Cosmeceuticals:

SeaSoul Cosmeceuticals is a company specialising in manufacture and distribution of miraculous spa and skincare products. Each product offered by the company is inspired by the therapeutic properties of the unique salts, mud and minerals of the Dead Sea.

SeaSoul was conceived in 2013 after the co-founders’ own invigourating experience with the magical Dead Sea. They were convinced that they need to help others discover the myriad benefits of the healing minerals of its miraculous waters. They married the concepts of “Power of Touch” and “Spa Experiences” to bring out a range of items that ensure holistic well-being of the mind, body and spirit.

Besides the range of spa products, the company also offers a skin care range with twenty products for different types of facials and other specialised skin care treatments. Some of the unique products include French Argile Face Mask, Magnetism-The Beauty Mask and Total Fade Acne Treatment with Echinacea. These products are 100% natural and are infused with powerful healers. The company has launched a unique Body Candle Collection exclusively for the beauty and spa industry for the first time in the world. The warm melted oil from theses candles can be poured onto the skin for a one-of-a-kind detoxifying treatment.

Within a short span of time, most of the prestigious spas and salons in the country have recognised the rejuvenating goodness of SeaSoul products. They have embraced their entire range to offer patrons an out-of-this-world healing and beautifying experience. Some of the most reputed clients of the company include Six Senses Spa by Jaypee Group, Radisson Blu (at various locations), Novotel, Grand Hyatt – Goa, Park Hyatt – Chennai, Naturals Spas, Oryza Spas, Sansha Spas and Zazen Spas amongst others.

Going forward, SeaSoul Cosmeceuticals is looking at making its mark in the B2C space. It aims to cater directly to the needs of end consumers. To achieve this goal, it has already launched an exclusive kiosk in New Delhi with a new range of offerings for retail purposes. It aims to widen its footprint by opening 200 outlets pan-India by Q3 2017 via the franchise model.