rudrakshPune – 31st Jan ‘14- Rudraksh, Pune’s first and largest multi designer store was launched at the hands of Karisma Kapoor in Sept 2008. Till date, the store has launched more than 180 designers in apparels and accessories including the veterans from the fashion industry. The recent accomplishment of Rudraksh is to launch its web store ( ) and cater to the fashionistas worldwide.


The store has been an early mover in Pune on the social media space too, with its own facebook page as Rudraksh, a twitter handle @StudioRudraksh and more recently on instagram as studiorudraksh. Besides its regular clientele from the city, the store’s goodwill has earned for itself clients from out of town and the overseas market, who have urged the store to take its business operations to being able to retail online and cater to the world.

The store does believe in the online retail potential and reach and believes that this is becoming one of the successful models in retailing.  Besides its existing base of customers from in and outside Pune, it will also target an international customer base as the web store has the capacity to ship not just domestically but also internationally to any location. The main aim is to satisfy the client who may not be physically able to come to the store but can enjoy the first hand experience through our web store while shopping through secure payment gateways and reliable logistics partners.


The online portal, will be live by February 1st and will retail labels like Manish Malhotra, Tarun Tahiliani, Wendell Rodricks, Rahul Mishra, Ekru, Pia Pauro, etc. in garments and Embellish by Sanam Chopra, Nomad, Agastya, Malaga and many more in accessories. The retail price points will be from Rs. 800/- to Rs. 50000/- and shipping is free for shopping over Rs. 5000/-. There are current season selections as well as a Sale section to get the best deals of the season.

What the store believes, is at times shopping is a social experience for some women who choose to shop with family or with friends and need an opinion to make their shopping experience better. Rudraksh has leveraged an award winning technology to enable its online customers to socialize and shop at the same time, making it a great experience from the comfort of their space and location!