An off-the-grid experience of the kind money can’t buy. Such is the powerful thrust of the Roger Dubuis Raging Mechanics Beijing launch of its Lamborghini partnership. This match between the Geneva watch brand that dares to be different and the iconic Lamborghini Squadra Corse, the Lamborghini division specializing in motorsports, was staged in a suitably disruptive and radically extravagant setting.
Increasingly known as a serial innovator and constantly pushing the boundaries of conventional watchmaking codes, Roger Dubuis has acquired a feisty reputation for spectacular events in disruptive locations.
Celebrating the Asian launch of a high-powered partnership for two brands sharing the same values of breath-taking technology and daring customer experiences, Raging Mechanics Beijing was no exception to this line-up.
Complete with its own set of contradictions, the event was hold from November 23rd to 26th 2017 in the parking area of Beijing’s famous Shin KongPlace mall, itself the gold standard in Beijing luxury shopping.
Hypnotic gold and wow factor white
As the best of Italian supercars meet the ultimate in Swiss watchmaking, it can’t possibly get much better than this as 300 privileged guests, including members of the press, influencers, local celebrities and clients, join Roger Dubuis and Lamborghini for a ride that promises to set hearts pumping.
Staged in an exceptional “underground car park” environment, complete with disruptive piston watch towers, a Lamborghini line-up and even an onsite watchmaker, the event thus revolved around another Roger Dubuis ephemeral space delivering its very own elements of surprise. This complete makeover of an improbable setting provided an entirely unexpected – yet incredibly cosy and luxurious – backdrop for the launch of the Excalibur Aventador S Pink Gold and the Excalibur Spider Pirelli White. These are the
latest spectacular interpretations of the Excalibur universe in conjunction with Roger Dubuis partners, Perfect Fit Pirelli and Raging Mechanics Lamborghini, two iconic Maisons equally renowned for their daring vision, their disruptive designs and their radical R&D policies.
Aside from the chance to actually test drive a Lamborghini, Raging Mechanics Beijing guests enjoyed a plethora of money can’t buy thrills, ranging from an exclusive racing experience at Beijing’s state-of-the-art Goldenport Park Circuit to a little spine-chilling drifting with FFF Racing Team, not to mention a minor detour for a spin in a car with a professional driver at the wheel. The inimitable “carpark gala dinners” set the perfect finishing touches to these throbbing few days.
About Roger Dubuis
Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995. Its audacious creations, firmly anchored in the 21st century, embody substantial expertise expressed through the finest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand’s signatures, and determination its driving force.
The Roger Dubuis collections Excalibur and Velvet are distributed worldwide through an exclusive sales network and boutiques. The quest for excellence, the long search for the right gesture, as well as the development of unique skills are all constants of the Geneva-based Swiss Maison.