 Every year in Mexico, celebrations honouring the dead brighten up the whole country. Classified as part of UNESCO’s “Intangible Cultural Heritage of Humanity” since 2003, the “Día de los Muertos” is the most important date in the Mexican calendar. RJ-Romain Jerome has decided to pay tribute to this traditional custom with a watch in which every detail echoes the joyful, colourful festivities that accompany the Day of the Dead.One has to go back 3,500 years to find the origins of the “Día de los Muertos”, when pagan rites of Aztec origin blended with customs inherited from the Spanish colonialists. In Aztec times, people came to the graves of the dead in their families to dance, sing and place offerings intended to fulfil the needs of the dead in the after-life. This tradition did not completely disappear with the arrival of the Spanish colonialists who simply changed the date of the festival so that it coincided with the Christian celebrations on All Saints Day at the beginning of November. Still today, the “Día de los Muertos” is an occasion for the Mexicans to laugh at death with a certain degree of irony combined with a great deal of humour, derision and sarcasm. Music, sweeties, tequila, brightly coloured decorations and many caricatures of the dead enliven the streets across the country. RJ-Romain Jerome has decided to take its turn celebrating the Day of the Dead with a timepiece available in two different versions, both issued in 25-piece limited editions. Calling upon its watchmaking skill, RJ’s inspiration for the dial of this watch dedicated to the “Día de los Muertos” was drawn from traditional Mexican decorations. A carefully hand-crafted colourful applique adorned with a champlevé decoration, cold enamelled in different colours, emulates the look of the “calaveras” – the skulls made of sugar given away by the Mexicans as good luck tokens during the entire festival. The seven colours on the applique are a reminder of the seven stages through which the soul of the dead must pass before being able to rest in peace. The case is made of black PVD-coated steel, associated with a bezel and “paws” in black ceramic. The mirror-polished dial features an engraving of the brand’s emblematic X shape, along with the applied RJ logo. The watch is fitted with a black Hornback alligator strap. The sombre colours of these different elements evoke those of darkness and make a striking with the bright colours of the skull-shaped applique. This way of perceiving death, tinged with light-hearted irony, is unique to the Mexican culture to which RJ-Romain Jerome is paying tribute. With this timepiece in homage to the “Día de los Muertos”, the watchmaking Maison can also claim to have tamed death and thus made it a playmate.
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ABOUT RJ-ROMAIN JEROME Air, earth, sea: RJ-Romain Jerome offers the raw energy of imagination to those who are capable of nurturing their most secret dreams. Born at the dawn of the 3rd millennium, RJ-Romain Jerome creates the watches of the new horological era. The magic of the moon, the power of lava, and underwater mysteries are the poetic driving forces behind this creative explosion. Whether through recovering steel from the Titanic or from the Apollo 11 space shuttle, mingling silver with moon dust or sculpting volcano lava, RJ-Romain Jerome asserts its iconoclastic spirit and electrifies tradition by celebrating contemporary legends. Its approach is characterised by a blend of raw character and elaborate refinement, drawing as much on the roar of an erupting volcano as on the writings of H.G. Wells. A taste for adventure, an all-conquering spirit and visionary avant-gardism merge with the realm of the imagination in the “Titanic-DNA”, “Moon Dust-DNA” and “Eyjafjallajökull-DNA” collections. These three worlds exalt contemporary horizons through a resolutely masculine and contemporary touch. From the ocean depths to the immensity of space, from incandescent lava to age-old minerals, the RJ-Romain Jerome collections are far more than just astonishing watches: they define a new era in watchmaking. Offering every man a chance to explore a dreamlike new dimension, they also embody the values of their times: a sense of distinctiveness, a need for speed, and a spectacular yet discreetly sophisticated aura of virility. Air, earth and sea: it is now up to everyone to find his own universe, and to give substance to his dream and to his own vision of Time. |
at the very Core of it all … is Content!
