Rio Tinto Diamonds launched a dedicated Nazraana™ store with the trusted house of Lagu Bandhu Jewellers, Dadar, Mumbai. The exclusive store was inaugurated by leading Marathi film actor, Urmila Kanetkar who unveiled Nazraana’s™ wide range of new designs for the coming festive season.
Inspired by various facets of Indian culture, Nazraana™ jewellery collections are the perfect gifting choice, combining emotion, affordability and spectacular design. Nazraana™ jewellery is an inimitable emotional bond that goes beyond the product, perfectly embodying the brand philosophy – the heart that gifts a diamond shines like a diamond.
According to Vikram Merchant, Director, India Representative Office, Diamond Sales and Marketing, Rio Tinto, “We are delighted to partner with Lagu Bandhu Jewellers. Nazraana™ is the perfect gifting brand and with the launch of this exclusive Nazraana store, jewellery lovers in Mumbai will have access to affordable diamond jewellery gifts with a strong fashion element.”
Speaking on their partnership with Rio Tinto Diamonds, Mr. Dilip Lagu, of Lagu Bandhu Jewellers said, “We are very happy to collaborate with Rio Tinto Diamonds’ and their flagship brand initiative, Nazraana™. Lagu Bandhu has been the preferred family jeweller to more than 3 generations of customers. The 7 theme based Nazraana collections will ensure that our customers will continue to experience the wide variety, excellent quality and maximum reliability that has characterised the Lagu Bandhu legacy.”
Speaking on the occasion Urmila Kothare said, “I was amazed to see the beautiful and affordable Nazraana designs. The theme based jewellery presentation made it very easy to select designs of my choice. In fact, I have selected a Nazraana from the Men’s Luxury Collection which I will be gifting to my husband on our anniversary. I have been a Lagu Bandhu customer for many years and now I have got another opportunity to buy at Lagu Bandhu store.”
This exclusive Nazraana store is located at Ground Floor, Bhagirathi Niwas, NC Kelkar Road, Dadar West, Mumbai 400028.
About Rio Tinto Diamonds
Rio Tinto is one of the world’s major diamond producers through its 100% control of the Argyle mine in Australia and 60% of the Diavik mine in Canada. It also has an advanced diamond project in Madhya Pradesh. Rio Tinto’s diamond productions are sold through its Diamonds Sales and Marketing headquarters in Antwerp, Belgium, with representative offices in Mumbai, Hong Kong and New York. It also operates a niche, polished pink diamond business from Perth, Western Australia.
About Lagu Bandhu
With over 80 years of rich, unparalleled, traditional experience in designing real pearls and diamond studded jewellery, “Lagu Bandhu” is a name characterized by wide variety, excellent quality and maximum reliability. Since 1936, ‘Lagu Bandhu’ has been the preferred jeweller to thousands of families and to more than 3 generations within a family. And now famous for fine Diamond Jewellery!
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