Revel in yourself on a journey of classical fusion with modern & traditional couture with Naina Jain’s Delhi store

May, 2017, New Delhi: Naina Jain, one of the leading brands in the traditional couture was founded in 1997 in Kolkata by Naina Jain. The Delhi store was established in 2016 in Sainik Farms. Her studio showcases an array of Indian designs that is an amalgamation of intricate bhandani, chikankari and many more, which are amongst the best in India. The stores have a lot more to offer in sarees, suits, lehengas and dupattas that fits every occasion. The ethereal collection is created with variety of silhouettes and embellishments of thread work, gota patti, zardozi, applique to name a few. The studio also offers groom and kids wear on special requests.

The brand’s forte lies in Bandhani which is the intricate craft perfected over generations by master craftsmen from the arid deserts of Kutch, Gujarat. The way the designer plays with colours is what sets her creations apart. The sensibilities in designing ensembles is a beautiful marriage between various sorts of gracious embroideries like zardozi, French knot, chikankari, applique, gota patti and weaving like Benarasi.

The colourful yet exclusive designs by Naina Jain bring the classical touch innate in the very roots of the civilization. The brand seeks to showcase the collection of traditional attires in a unique manner which makes it accessible to the modern-day consumer.

About Naina Jain

Naina Jain is a designer brand for traditional couture, established in 1997 in Kolkata and 2016 in Delhi by Naina Jain. With a presence of two stores in Kolkata & New Delhi, the brand takes part in the major bridal exhibitions in the country like the Vogue Wedding Show. The brand speaks of traditional Indian clothes that draws heavily on the textiles and embroidery heritage of India and remains a classic of their kind. Almost two decades old, the brand’s focus is to retain the ethnicity and provide a beautiful fusion with modern day silhouettes that makes every piece a priceless heirloom thereby sustaining the exquisite craft forms of India.