It is in the middle of the effervescence of the Salon International of Haute Horlogerie of Mexico (SIAR) that Corum announces its new partnership with the Mexican star: Rebecca de Alba.
Combining altruism and elegance, this big-hearted artist has been chosen by Corum to carry the colors of the brand throughout Latin America. Pursuing its constant growth on the Latin American market, Corum follows its communication strategy by thinking globally while acting locally. With a clientele of connoisseurs and epicureans, Latin America is a really demanding market for which Corum keeps committing more and more. For that reason, Corum decided to partner with this Mexican celebrity to represent the brand across the continent.
Rebecca de Alba declared “I am deeply delighted and proud to be the new Corum Ambassador. This project is very important to me because it is the first time that I combine my personal image with a fine watchmaking brand. This is a special partnership for me because it associates generosity with time. That is why I decided to go further and create a watch dedicated to my foundation. Rebecca’s time has arrived”.
Fascinating and charismatic, Rebecca presents herself as the perfect partner for Corum, both devoted to every project they start and sharing the same philosophy. Beyond her beauty and elegance, Corum recognized itself in the philanthropic values of the artist.
With the aim to support the Rebecca de Alba Foundation, created in 2008 in order to help youth and children suffering from cancer, Corum and Rebecca joined their creativity to conceive a limited edition of the Admiral’s Cup Legend 38.