This groundbreaking tool provides relevant content on a customer-by-customer basis.
CHARLOTTE, N.C. – March 20, 2012 Randall-Reilly announces the launch of Real Time Content (RTC) a data-driven customized approach to deliver personalized marketing video. Currently, the only way for businesses to scale or grow is by connecting with more prospects or engaging current clients on a deeper level. Each effort demands more people on the team, and that requires more money. Now, RTC can reach any desired target audience more efficiently via an actual person set in a virtual presenter experience.
This virtual team of knowledgeable, personable and engaging presenters enables companies to save time and money, all while increasing productivity. The online salesperson is not digitized, nor robotic, but an actual human being talking to the visitor or prospect. RTC is designed to work in a variety of applications, including helping companies jumpstart sales, improve service, enhance training, boost recruitment and entertain and inform audiences.
At the core of RTC is the proprietary adaptive video experience offered by the virtual presenter. Customized to deliver highly personalized video content, each user always receives unique relevant information. By scaling the challenge of message distribution, RTC is the ultimate real-time communications solution for companies of all sizes. It empowers companies to retain and grow relationships by reaching any number of prospects virtually, whether one or 100, without adding staff.
“RTC is changing the way businesses operate. In any economy, the focus is on time and money. RTC’s custom personalization is unlike anything companies and their clients have seen,” says David Schwartz, Vice President, Sales and Marketing. “By personalized, it’s not just programming in the prospect’s name and some key facts. Sure we do that and users are impressed, but not nearly as impressed as when they engage in a conversation that is interactive, meets their needs and saves them time. The real time integration with clients’ existing systems to automatically qualify prospects and drive workflows is where companies really recognize the value,” he adds.
Among its many uses, RTC is in great demand in sales organizations. In any economy, a company has a finite number of top salespeople as well as sales and marketing dollars. With RTC, any company can access a virtual salesperson to reach an unlimited number of prospects, economically and effectively. By accelerating the sales process, salespeople can focus on closing deals from qualified leads, automatically generated by RTC.
“RTC is what I’ve always dreamed of – an endless supply of great salespeople. It’s just the way we would deliver our messages if we had unlimited resources. Since we don’t, we’ve introduced RTC and now we feel as if we do,” explains Bill Ault, President of Equipment Data Associates.
The virtual presenter leads prospects through the sales process. It is designed to answer intelligently, move through sales prompts, reply to objections and carry on a conversation just as a salesperson would.
So whether it’s a repetitive message or a clean slate each time, a company’s messages remain consistent and focused. Companies may be selling a subscription software platform, heavy machinery or yachts, and each can benefit from having RTC do “the heavy lifting” and then transitioning to live representatives at the user’s request.
As each meaningful conversation is taking place, so are dozens or hundreds, or thousands just like it, with the message delivered consistently per the customers’ requirements and knowledge of what works for their audience. At the same time, based on a user’s behaviors and responses, the most qualified leads are being identified. Then after the prospect is educated and informed, their contact information is fed directly to the actual sales team for follow-up and to close the deal.
“We believe the virtual presenter concept will be applied in ways we’ve just begun to imagine. For now, we know RTC can’t be beat for sales, service, education and entertainment. We’re also experiencing strong interest as a recruiting solution. Our customers are smart; they will show us what’s next as we continually evolve and improve our unparalleled virtual presenter tool,” explains Schwartz.
About Real Time Content
Real Time Content is a Charlotte, N.C. based software company providing a data-driven personalized video marketing service. The company’s proprietary technology features a virtual presenter who delivers highly personalized video content to audiences with an endless variety of needs and interests. This technology empowers companies to retain and grow relationships by jumpstarting sales, improving service, training and educating, boosting recruitment and entertaining audiences. Individually customized, Real Time Content instantly creates and delivers unique, engaging information that is wholly relevant to each user. For more information and a demo, go to: www.realtimecontent.com
About Randall-Reilly
Founded in 1934, Randall-Reilly is the premier U.S. media and information company focused on the trucking and construction markets. Its diversified portfolio includes print and digital publications, custom media, websites, interactive media, data products, research and events. The company’s Custom Marketing Solutions, a new Center of Excellence, provides major corporations with comprehensive integrated workflow driven solutions. Randall-Reilly has offices in Tuscaloosa, AL, Chicago, Charlotte, N.C., and New Berlin, Wis. For more information go to: www.randallreilly.com