Mobile app integrations planned for Razer wearables with China Telecom
For Release on Jan 26, 2015:
BEIJING and SINGAPORE – Razer™, a world leader in connected devices and software for gamers, today announced a strategic partnership with China Telecom that will connect Razer Nabu and Nabu X wearables with products served on the carrier’s E-Game mobile gaming platform.
China Telecom is one of the three major telecommunications operators in China, distinguished on the Fortune Top 500 Global Corporations list over several consecutive years. Its E-Game product is an interactive entertainment platform developed in 2010.
By the end of 2014, E-Game catalogued more than 200 million registered users, 20 million of whom make monthly payments and 30 million of whom are monthly active users.
Kicking-off the collaboration, Razer wearables users can expect to be able to convert real-life distance travelled, and other such activity tracked by their smartbands into virtual benefits in E-Game apps, such as in-game currency or such rewards. Additionally, select China Telecom Offline Stores will display Nabu X and other Razer products for hands-on demos.
About the Razer Nabu and Nabu X
The Razer Nabu is an award-winning wearable that was first introduced at the Consumer Electronic Show (CES) in 2014 where it won a “Best of CES” award as “People’s Choice,” besting a field of more than 40 finalists by earning roughly 50 percent of the popular vote during the show.
The Nabu X joins the Nabu in the company’s wearables category in 2015. The two solutions will be sold side-by-side, separately. The Nabu features a private message OLED screen, while the Nabu X employs three LED indicators to notify users.
For more information, please visit www.razerzone.com/nabu
About Razer:
Razer™ is a world leader in connected devices and software for gamers.
Razer is transforming the way people play games, engage with other gamers and identify with the gamer lifestyle. Having won the coveted “Best of CES” award consecutively for five years, the company’s leadership in product innovation continues to create new categories for the gaming community that is estimated to have over 1 billion gamers worldwide.
Razer’s award-winning design and technology include an array of user interface and systems devices, voice-over IP for gamers and a cloud platform for customizing and enhancing gaming devices.
Founded in 2005, Razer is backed by Intel Capital, IDG-Accel and Heliconia Capital Management (Heliconia), a wholly owned subsidiary of Singapore investment company Temasek. For more information visit http://www.razerzone.com/about-razer.
About E-Game
E-Game is an interactive entertainment platform intricately developed by Dazzle Interactive Network Technologies Co., Ltd., a corporation specializing in gaming business under China Telecom, on August 28th, 2010. Always sticking to the promise “offering simple pleasures at E-Game”, the one-stop platform is devoted to providing users with games for mobile phones, televisions, personal computers and video game consoles, as well as gaming services such as free download of games and game demos, interactive communication, game information and member services.
In May 2013, E-Game announced it would be built into an “interactive entertainment platform of casual games”. Later, it invested more efforts in introducing casual games, with famous games such as “Plants vs. Zombies 2”, “Angry Birds: Summer Pignic”, “Fishing Joy 2”, “Temple Run 2” and “I’m MT Online” making their debut on the platform due to the cooperation between E-Game and well-known foreign game developers. Besides, it is also striving to build partnerships with domestic small and medium game makers to fulfill its goal. Innovatively adopting micropayments, egame is endeavoring to offer players authorized games at a low price. Meanwhile, the platform has created “Payment SDK”, which integrates text-message-based payment with third-party service to achieve convenient service purchase. By the end of 2014, E-Game has received more than 200 million registered users, among which 20 million make monthly payment and more than 30 million are monthly active users.