Putting the Soul and Purpose Back into the Economy

heedThe world is in constant turmoil. There’s chaos everywhere so it seems. What can a person do to create financial peace in the world we live in?


David Howitt, a recovering lawyer, is an innovative business leader who advises and guides really disruptive cool consumer brands. Howitt has developed a special approach to helping small business owners distill their passion and use it to grow their brand to its maximum potential, creatively and financially.


His highly regarded book Heed Your Call is a personal manifesto describing what business people can do to be financially successful and create peace in the world at the same time. He is on a mission to share these ideas wherever he goes.


Howitt believes that to be more successful in our efforts economically we must do more for the society we belong to. We must direct the focus of our efforts towards not just on making money, but on helping those who need help in the rest of humanity.


Here’s are his ideas on one of the simple, elegant and decisive ways people can shift their attitude from simply making money to devoting their whole living purpose towards the greater good.


Focus on the Heart


Disruption occurs when you do that. You relentlessly look at the world and decide where has there been a lack of innovation, where has the consumer been deprived of newness.


“We need to create a revolution evolution and bring to the world products and services that are better for business and better for the world.”


Heed your call, take your journey, and live in alignment with your souls’ deepest desire. Here are just some of the things you will experience on your journey:


Use Your Imagination. It’s the brain candy and the vitamin that kids love. It is still in stock for anyone who wants to bust locked dream doors. Stuck? Wind up your mental punch.


Build it up. Expand your mind. Midcareer? Retired? Recent grad? It’s not too late for your field of dreams. Focus on what jazzes you.


Stay at work. Are you ready for that career change? Don’t quit your day job quite yet. Don’t toss out the salary and position with all the trimmings.   Reinvent it. Renovate it. Tilt your mind-set. Find a new way that satisfies your need to be renewed so you can still buy the groceries!


Sail across the abyss — Realize that you are going to experience a sudden feeling of terror that grips even the most ambitious goal-seekers just after they get going. Go for it any way. Jump in. To all those who are worriers: You’re smarter than your anxieties.


Practice due diligence. Look around you and acknowledge those who help you. Say ‘thank you’ to those who are looking out for you — including your inner critic, who can list a hundred reasons you should quit — and embark on your journey.


“Every one of us is going to have a part that is about safety and security,” Howitt said. “It’s important that we have that part. That’s the part of us that sets the alarm clock and balances the checkbook. But it is only a part of us.”


Look for places to anchor. Are you lost? Look for mentors. They can lend you priceless advice, support and the key contacts you’ll need for reaching that distant shore.


Flex Your Muscles with Your Team. Tough afternoons go down easier if you think of your ambition as being a collaborative effort. “We alone do not create our future,” Howitt noted.


Roll with the Punches. The way up has countless bumps — the market, your personal life or the occasional mistake. The Cure: Maintain your mission. Stay focused. Keep looking straight ahead. Tweak it as you progress. Scan for opportunity.


Pounce on Your Desires. Go for it. Trust your instincts when you glance at job descriptions. If you have a passion for the work, but lack a few skills, go ahead and apply.


Heed Your Call expands on Howitt’s philosophy of finding a work and life balance and the many ways about “integrating myth, science, spirituality and business.”


“It’s OK. You can have bacon for breakfast and go for a run later in the day.”




Integrating Myth, Science, Spirituality and Business

David M. Howitt


$24.99 Beyond Words/Atria Trade hardback 192 pages ISBN: 978-1-58270-484-5


Available wherever books are sold. For more information visit www.heedyourcall.com


About the Author



DAVID M. HOWITT is the founder & CEO of Meriwether Group. He is an inspiring thought leader and accomplished entrepreneur with more than 20 years of experience providing financial, strategic, and brand counsel to early stage and Fortune 100 companies. He has the unique ability to integrate vision and growth strategies with mission and purpose, and has provided guidance to Oregon Chai, Stumptown Coffee, Pendleton, adidas, Voodoo Doughnut, Salomon, yogitoes, Klim, Bloch, Dave’s Killer Bread, ABC Carpet & Home, Living Harvest, and many others.