PONEY INDIA Revives the dying art of comics- Launches a series of Comics called  PONEYTALES 

In an effort to revive the lost culture of comics, amidst the world of technology, and celebrate the innocence and creativity of kids, Poney India has come up with a series of comics called PONEYTALES. PONEYTALES has been carefully designed to be quintessentially contemporary and is created with an idea to pass on the dying art of comics to the next generation. Poney India is inspired by the 80’swhere comics played a major role not only in stimulating the young minds to develop an inquisitive nature but also encouraged the reader in them.

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Cartoons and animated characters have always intrigued the growing toddlers. They have not only been the source of entertainment and exposure but have also helped them in paving their creativity. And likewise, the culture of comics had gained so much prevalence in the yesteryear.

Rajat Kapoor, Brand Head PONEY India says, “PONEYTALES is a result of exhaustive research and dedication as we wanted to create a product which adds value to a kids’ life. The comic range while arouses a nostalgic feeling for the parents, its styling promises to encourage the kids to go for several reads. However, to match up with the changing pace, we have plans of modernizing its style to resonate with the lives of millennial kids”.

Poney is a premium kids wear brand and has opened its door in the high street of Delhi at Greater Kailash in November last year. Within a short span of time the brand has opened its second store in DLF Saket. The third store was launched in July 2016 at Mall of India, Noida where they are also hosting the brand’s high – end range called Enfants.

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Poney Comic-complete-part21 copyStory Line – Poney Tales is a story of friendship between the mystic character Roney (the Poney) and the protagonist Yuvi. The story explores various layers of their friendship through Yuvi’s experiences as a kid growing up in the 21st century India.

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PONEY Malaysia

Established in 1992, PONEY Group is a leading children’s apparel retailer in Malaysia, specializing in a wide range of comfortable and fashionable products for newborns, toddlers and kids up to 12 years old. The PONEY Group business prides itself on being the only Malaysian children’s apparel brand offering four seasons’ collection. The PONEY Group business houses three brands: PONEY, BABY PONEY and Poney Enfants.

For more information, please visit www.poneygroup.com