Polaroid throws the spotlight on its latest range of tablets, cameras, TVs, mobile phones and mobile phone accessories at DISTREE Middle East 2014

Authorized licensee Emerio Technology JLT leverages Polaroid’s latest offerings across Middle East region’s ICT & CE retail sector

June 12, 2014

Polaroid, the 75-year-old brand synonymous with instant imaging, sharing and fun, revealed its successful participation at the tenth edition of DISTREE Middle East, the ultimate professional networking event for senior executives from the consumer electronics, digital device and ICT products retail channel in the region, which was held recently at the Fairmont Bab Al Bahr, Abu Dhabi. Emerio Technology JLT, the authorized Polaroid licensee for the Middle East and North African (MENA) region, leveraged Polaroid’s latest offerings, which includes internet tablets, mobile phones & accessories, televisions, digital cameras and instant cameras, across the Middle East region’s ICT & CE retail sector.

During the exciting three-day event, Polaroid was also able to showcase its Polaroid S series of 8” and 10” tablets are powered by the Android™ 4.2 Jelly Bean OS and offer access to Google Play, a super-fast engine, High Definition (HD) displays and Bluetooth, WiFi, USB and OTG connectivity. In addition to the S series tablet, a new range of Polaroid televisions such as the 40” and the 34” are being showcased as well as a new range of Polaroid digital cameras. The cameras include the Polaroid Z2300, Instant Digital Camera with Zink® (Zero Ink) technology and its mountable high definition sports camera models, the Polaroid S100 and the Polaroid S20.

“We are proud to report our successful participation at DISTREE Middle East 2014, where we were able to showcase Polaroid’s latest products and improve our relationships with existing suppliers, potential retailers and also identify new brands to work with. Being at this leading event allowed us the chance to share our key market insight and the types of products coming up to capitalize on the associated sales opportunities with retailers. At the same time, we were also able to interact closely with our customers and share with them the benefits and advantages of using Polaroid products,” concluded Amr Sheira, Managing Director, Emerio Technology JLT.

The company also featured Polaroid’s Ultra TAB line of tablets, which included the Ultra TAB M7012, the Ultra TAB M7019, the Ultra TAB M9001 and the Ultra TAB M1001. Features and specifications of the four tablets include;

About the Polaroid Brand:

Polaroid is one of the most trusted, well-respected and recognizable brands with a rich 75 year history beginning with Polaroid instant film.  Our range of products  include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products.  For more information, visit http://www.Polaroid.com

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.

About Emerio Technology JLT:

Established in July 2013, Emerio Technology JLT is a share holding company based in Dubai- UAE. The main business for Emerio is producing consumer products under license of the famous Polaroid brand. Product range includes TV’s, Tablets, Mobile smart phones, and Accessories. Covering the Gulf, Middle East, North Africa, Pakistan and Afghanistan, Emerio is appointing distribution channel and key retailers along with on line presence. The share holders and management of the company have 100+ years experience in retail and distribution of consumer products in the region and been awarded for excellence in several occasions.