‘Points for People’ announces the launch of  `Charity Gift Card’ now available on Amazon.in


  • `Points for People’ now empowering 130 million members is an innovative program for loyalty program members to donate their reward points towards a good cause.
  • `Points for People’ now makes it easy to keep your New Years’ Resolution with the ‘Points for People – Charity Gift Card’on Amazon.in


MUMBAI, November 27: This holiday season, when you try to ‘create happiness’ for our children, we are now offered with some interesting choices of gifting ‘an education’ or gifting ‘clean drinking water’ or helping someone afford ‘better cancer care’ thanks to ‘Points for People – Charity Gift Cards’ available on Amazon.in and powered by Qwikcilver.

We could also go by the usual, “Let’s buy our kids something they want, something they need, something to wear, or something to read.

The ‘Points for People – Charity Gift Card’ gifts them a powerful story that they can tuck away into their memory!  An emotion that can serve them as a source of happiness for a long, long time!

Gift cardsfor today’s generation is the best way to show someone that they care. While receiving a present or a gift brightens our day, gifting to those in need makes the ‘Joy of Gifting’ even more special. Gift cards, aren’t just the right gift for your friends, they’re the right gift for society – to help create an inclusive community.With this in mind, ‘Points for People’is happy to announce the launch of the ‘Charity Gift Card’available on Amazon.in.

The ‘Points for People’ Charity Gift Card is powered by Qwikcilver to encourage Philanthropy as a culture and habit.‘Points for People’Charity Gift Cards are available in four denomination – Rs 1,000, Rs 2,500, Rs. 5,000 and Rs. 10,000. The causes for these Charity Gift Cards range from donation to ‘Cancer Care’, ‘Educating a Child’, targeted at some of India’s most rural communities. Supported by the Tata Trusts all donations go directly to the Tata Trusts for their projects in these areas. These Charity Gift Cards can be redeemed towards any of the causes listed.

Having completed  its 1st anniversary with the launch of the `Points for People – Charity Gift Card’, Brian Almeida, Co-Founder,‘Points for People’explains, “Points for People was created with a vision of building a self-sustaining society, i.e allowing people to donate while maintaining their current lifestyles. It aims to address two key challenges that individuals face when wanting to donate: Firstly, finding a trustworthy partner to donate to, and this we have addressed by partnering with the Tata Trust. Secondly, create an opportunity of donating while spending and making the transaction simple, and reduce the pinch on the wallet. The launch of the Charity Gift Card with Amazon.in is an endeavour to reach out to conscious individuals on this digital platform and inspire shopping for Change.” Members of most loyalty programs will soon be able to redeem their points for the ‘Points for People – Charity Gift Card’ or redeem their points directly to charity.

‘Points for People’ is a platform supported by Tata Trusts. The platform now powers over 130 million members to donate their credit and debit card reward/ loyalty points towards causes supported by Tata Trusts. The charity gift card is another medium for individuals to donate to these causes.

To know more about ‘Points for People’visit – https://pointsforpeople.org/

The Charity Gift Card – Powered by Qwikcilver is another medium for individuals to donate to these causes.

About Points for People:

‘Points for People’ is an initiative supported by the Tata Trusts andis a unique platform that now powers over 130m members to contribute to the development of a healthy and prosperous society by donating his/her points earned across various loyalty programmes and funds. These funds are utilised to power the growth of rural and tribal communities supported by Tata Trusts, across different underserved regions of India.

Log on to www.pointsforpeople.org to know how your contribution will help in enhancing the quality of life of the community! Partner programmes interested in partnering with Points for People may write in to contact@pointsforpeople.org

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