Mumbai, Jan 06, 2016: Pidilite Industries Ltd is looking forward to welcoming a team of students from Harvard Business School in January. The team of 6 will be in Mumbai for 7 days as part of a required first-year course at Harvard Business School called FIELD, which stands for Field Immersion Experiences for Leadership Development. Pidilite Industries is one of 156 FIELD Global Partners spanning 12 countries around the world. The students will be here to study the construction chemicals business of Pidilite Industries Ltd.
Mr. Vivek Sharma, Chief Marketing Officer, Pidilite Industries Ltd said, “We are pleased to be working with Harvard Business School to provide students with a real-world learning experience in India. We feel certain that the students will gather insights here that they would never be able to glean from a classroom discussion alone. The students through this study will have an opportunity to come up with affordable and practical solutions to water leakages for the aspiring class in India. This will be a social learning as much as academic one.”
FIELD has three modules that run through the entire first year of the two- year MBA program. The first module focuses on developing individual leadership skills through team feedback and self-reflection. The second focuses on developing global intelligence by immersing them in a foreign country to develop a new product or service concept in country for their Global Partner organization. The final module integrates the learning from the first-year curriculum in challenging students to develop and launch their own micro-business, as part of a small team back in Boston.
Pidilite Industries executives have been working with the team remotely in the months leading up to their arrival in country. While here, they will pitch their ideas to the leadership team of Pidilite Industries conduct field research with consumers around Mumbai and present their final recommendations to the management.
Harvard is quick to acknowledge that this important learning experience would not be possible without the Global Partners.
“We are extremely grateful to Pidilite Industries and all the FIELD Global Partner organizations for all they do on behalf of our students,” said Professor Tony Mayo, the faculty head of FIELD. “The students benefit immeasurably from this experience and we hope the partner organizations do as well.”
About Pidilite:
Since its inception in 1959, Pidilite Industries has been the pioneer and market leader in adhesives and sealants, construction chemicals, craftsmen products, DIY (Do-It-Yourself) products and polymer emulsions in India. Our product range also includes paint chemicals, automotive chemicals, art materials and stationary, fabric care, maintenance chemicals, industrial adhesives, industrial and textile resins and organic pigments & preparations. Most of the products have been developed through strong in-house R&D. Our brand name Fevicol has become synonymous with adhesives to millions in India and is ranked amongst the most trusted brands in the country. Some of our other major brands are M Seal, FeviKwik, Fevistik, Roff, Dr. Fixit, Sargent Arts, Hobby Ideas and Cyclo.