Personal Interaction Still Trumps Technology In India:

timesjobsNearly 82% organisations still prefer in-depth face-to-face interviews for selecting candidates, revealed a recent study by

18 June 2014: Today, organizations use technology extensively for the screening process, but, as a survey revealed, in the overall hiring process it is still just an enabler. 55% organisations claim to use online job portals to source candidates and a similar number use personality profiling tests to assess the candidates. However, when it comes to making the final decision, 82% organizations still rely on face-to-face interviews. Organisations believe that though technology has made an impact on the global hiring landscape, some traditional methods like personal interaction with the candidates still hold a lot of significance in hiring the best.

Hiring on ‘face-value’

Hiring managers are certainly open to new age techniques in hiring and interviewing but only at a nascent stage. Most organizations indicated that a telephonic or video interview is always followed up by an in-depth face-to-face interview.


According to the survey, nearly 15% organisations indicated that while they use telephonic or video interview techniques they are followed by face-to-face interactions. Only 3% reported using just video interviews for selecting a candidate reveals the study.

A sector-wise glimpse

98% of organisations in both the Automobile sector and BPO industry rely solely on in-depth face-to-face interviews, followed by the IT/Telecom sector (90%).

Healthcare was one of the key sectors to report using video/telephone interviews followed by face-to-face interactions. About 50% organisations in the Healthcare sector use video/telephone interviews followed by face-to-face interactions states the study.

Demographical variations


The trend for video interviews is a little better in metros and key job hubs including Pune, Hyderabad and Ahmedabad.

Nearly 11% of representative organisations in Delhi NCR, Mumbai, Chennai and Bangalore conduct video interviews but they are followed by face-to-face interactions. Same is the case with 22% organisations based in Pune, Hyderabad and Ahmedabad.

About 84% organisations in metros and 78% organisations in Pune, Hyderabad and Ahmedabad prefer using only face-to-face interviews. Nearly 80% organisations belonging to tier I cities/state capitals use the in-depth face-to-face interview process, while 20% do video interviews followed by a face-to-face interaction, the study reveals.

Video interviews will take time to evolve

The advent of websites such as YouTube, Metacafe, etc. has made conducting video interviews easier. “Globally there’s a growing trend of putting a corporate video along with the job posting which not only gives a preview of an applicant’s career graph, but leaves a lasting impression as well. Recruiters these days prefer a video interview on Skype or Hangout for conducting preliminary rounds of interviews,” said Ravi S Singh, founder, Insiders Research Solutions LLP in an exclusive interaction with


Industry experts believe that while the trend of video interviews is popular globally, it will take another five years for technology-enabled solutions to overtake face-to-face interviews. In India, however, it will take longer because of awareness and accessibility issues.

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