Pepe Jeans signs Sidharth Malhotra as Brand Ambassador

The actor stars in the new Pepe Jeans Spring Summer 18 campaign #MadeToCreate

Mumbai, March 07, 2018: Pepe Jeans India has signed Bollywood heartthrob Sidharth Malhotra as its first ever Indian brand ambassador. An intriguing mix of classic movie star with an irreverent, urban edge, Malhotra’s unique style, confidence, and charisma makes him the perfect advocate for Pepe Jeans’s newest Spring Summer 18 campaign #MadeToCreate.

The campaign is all about acting on your passion to create art and bring to life something remarkable that is driven by creative expression. Our artists and customers were born, or made to create in their own right, so the collection talks to them. And finally the collection inspires you to experiment with fashion and create your own individual looks.

Sidharth Malhotra will kick-start a multifaceted campaign set to inspire the next generation of artists and trailblazers. As part of the Spring Summer 18 campaign, Malhotra shared the spotlight with Polish fashion model Hanna Juzon.

Speaking on this association Sidharth Malhotra said, “Pepe Jeans is such a cool and iconic casualwear brand, and I am super excited to be the first Indian face of the Pepe Jeans brand legacy with this campaign. Denim has always been my go-to fashion essential and I have been a longtime fan of the brand.”

“Pepe Jeans today has evolved in to one of the coolest and most iconic denim brands in the world. We are happy to have Sidharth Malhotra become part of the Pepe Jeans brand heritage. He joins a long list of celebrities, models and fashion icons that have been featured in our global brand campaigns over the years. Sidharth’s popularity, expressed affinity for the brand, powerful persona and youth connect brings a compelling energy to Pepe Jeans.” said Kavindra Mishra, MD Pepe Jeans India.

Sidharth Malhotra joins a star-studded global line-up including Ashton Kutcher, Cristiano Ronaldo, Kate Moss, Sienna Miller and Cara Delevigne all of whom have modelled for Pepe Jeans over the years.

Pepe Jeans Spring Summer 18 collection is now available at stores nationwide.

For additional information on Pepe Jeans India and to view SS18 campaign content and additional announcements surrounding the #MadeToCreate campaign, follow @PepeJeans on Facebook and @PepeJeansIndia on Twitter and Instagram.

About Pepe Jeans London:

Pepe Jeans London has been at the forefront of international denim-led fashion for the past 45 years, being able to create an internationally recognized brand with a unique strategy and reputation. This has been possible because of the brand’s commitment to create strong fashion led collections, the hottest multimedia marketing campaigns and the most exciting retail environments while remaining sincere to the Pepe Jeans DNA and in particular the roots in London’s Portobello Road. In India, Pepe Jeans is present across 218 EBOs, over 1,350 MBOs and 477 large format stores.