Panasonic, the global leader in innovation and technology has announced a 180 percent sales growth over last year in the projector segment .The growth is 250 percent in Qty .Expanding its existing range of projectors with 28 new exceptional models in last four months, Panasonic now has an array of 53 breakthrough projectors.
This expansion will enable Panasonic to reach out to a wider array of consumers also keeping in line with achieving consumer satisfaction. Panasonic has in its portfolio, an extensive variety of best in class projectors ranging from 2,200 lumens to 20,000 lumens within the price range of Rs 28,000 to Rs. 35, 00,000. These include LCD projectors, targeted specifically for corporate, education institutions and govt. organizations, Home Cinema Projectors meant for the premium individual users and the High end DLP Projectors for multiplexes, offered at a price range of Rs.1.6 lakh to 35lakhs. The portfolio of 53 models is capable enough to satisfy the dynamic needs of the market for their diverse applications like Presentation, Video conferencing, Digital signage, Rental and E-cinema.
Speaking about this portfolio expansion, Mr. Vineet Mahajan, General Manager-Sales said, “The new models in the projector category are targeted for both home users and commercial purpose. They are designed to deliver high quality results catering to the creative needs of customers.” He further added, “With such wide expanse of projectors catering to the masses as well as the niche segments, we are targeting a market share of 20 percent in Indian market by end of FY2012.”
New additions in the portfolio
· Full HD 3D home theatre projector AE8000E which embodies Panasonic’s 11 years of home cinema projector engineering, delivers higher level of picture quality in 2D images packed with advanced 3D features for natural and comfortable movie theater experience at home. MRP – Rs. 250,000 /- with two years warranty
· PT-DZ21K series along with the development of portrait mode capability, 20,000 lumen*2 of brightness in an unprecedented size and weight. MRP – Rs. 35 lakhs
At Panasonic, designers and engineers constantly endeavor to design and develop products that ensure better quality, enhanced features and most importantly value for money for the customers. Panasonic, being an environment conscious organization not only develops eco friendly products but also technologies embedded with “Eco ideas” which provides solutions to make everyday home and business life simpler, convenient and energy efficient. Under its global eco ideas program Panasonic also encourages customers to live eco-conscious lifestyles with an aim to reduce CO2 emissions in households and manufacturing units.
Panasonic Corporate Vision
Panasonic has a vision to become the No. 1 Green Innovation Company in the electronics industry by 2018 (fiscal 2019), when Panasonic will celebrate its 100th anniversary. Panasonic aspires for global excellence as a Green Innovation Company and encompasses two goals: Green Life Innovation to realize green lifestyles to enrich people’s lives and Green Business Innovation to bring forth innovation in our business styles.
About Panasonic India
Panasonic makes available in India its wide range of consumer electronics and home appliances like LCD & Plasma TVs, DVD players, home theatre systems, cameras, camcorders, car audio systems, air conditioners, washing machines, refrigerators, microwave ovens, automatic cookers, vacuum cleaners and the like. The Company has a workforce of about 12,650 in India and estimated to do a turnover of Rs 10,000 crore in FY 2012. For more information on the company and the Panasonic brand in India, please visit http://panasonic.co.in