Oxigen Wallet wins 4 Bronze for its ‘Stroke of Midnight’ campaign at the Goa Fest Abby Awards 2015

oxygenAlso marks its name in twelve different categories


New Delhi, April 16, 2015: – Oxigen Services India Private Limited, an innovator and leader in Payment solutions for over 10 years, garnered 4 bronze at the Goa Fest Abby Awards 2015. Oxigen Wallet bagged the awards for its path-breaking campaign ‘Stroke of Midnight’ in four different categories- Direct Response Digital, Direct Campaign using any two mediums, Brand Activation & Promotion for Financial Services for which it was the sole winner and Brand Activation & Promotion : Use of Live Show. Oxigen Wallet was nominated in eleven different categories for this campaign apart from that of Digital Craft – Best Use of Animation for its film ‘Raju Bhaiya’ Film, for Oxigen Money transfer targeting the Rural Indian, thus, making the total count of nominations touch a dozen. The results of the fest were announced on April 10th & 11th, 2015.


Commenting on this significant milestone, Meher Sarid, President, Brand & Corporate Affairs of Oxigen Services (India) Pvt. Limited said, “Businesses require a more accurate, precise and actionable way to measure customer engagement, in a way that ties directly to bottom line results. This acknowledgement at the Abby Awards in 12 different categories validates our success in our endeavours. These four bronze recognitions will be an inspiration for the Marketing and Creative teams  to constantly work towards innovation with our agencies to garner excellence in all that we do.”


The ‘Stroke of Midnight’ campaign has extended itself in value by adding immense stature to the brand reputation of Oxigen Wallet with the four-pronged honour received at the Abby Awards. Apart from this, Oxigen was also nominated in eight more categories viz.  Best Non-Fiction Program, Best Use or Integration of Music, Brand Activation & Promotion Abby for Integrated Campaign, Digital Craft – Best Use of Animation and four in the category of Print Craft-Best Use of Photography.


Oxigen worked with creative agency ITSA, digital agency Arms Digital and Chorus Call for Web Casting of Stroke of Midnight concert.Carbon Black Films was engaged to make the rural money transfer film Raju Bhaiya.


Emmanuel Upputuru, Creative Chairman, ITSA , the mainline agency for Oxigen wallet says, “I am proud of the Stroke of Midnight campaign for Oxigen, because it allowed us at ITSA to play with everything that is new age. Digital, mobile, technology and genuine youth connect at the heart of the idea. We are happy that it is also starting to pick awards. Our appetite is only getting bigger. I must thank the team at Oxigen and Universal for the concert, Chorus for back-end technology, Arms Diigital for digital support and Joshua Tree for Photography.”


“We at Carbon Black Films had great fun making this animation film. What germinated as an idea from the client transformed into a great piece of communication over multiple cups of coffee with our writers and animators. Right from the style of animation, the lyrics, the music, the little nuances, the film has struck a chord with the target group. We’re happy that the many hours of hard work and fun has resulted in recognition from the industry. We would like to thank the team at Fairy Cows for the brilliant animation and Oxigen for giving us the opportunity.” Says John Francis, Director, Carbon Black Films.


About Oxigen Services (India) Private Limited: 

Oxigen Services India Private Limited is India’s First and Largest single point, Payment Solution Provider. We are a service aggregator and provide online payment solutions for a gamut of services. Our services can be availed either directly by the consumers through our website www.oxigenwallet.com or through our retail outlets or 150,000 customer touch points. Having started operations in 2004, we celebrate our 10th year in 2014. Using an IT enabled platform, Oxigen connects 50+ brands and has 40 million + transactions per month. Oxigen works on Financial Inclusion and is a Business Correspondent to India’s premier banks. The company works closely with banks and regulatory bodies for enablement of various microfinance initiatives of the Government of India, to promote services like BC or Kiosk Banking, UID related Aadhaar, NPCI/IMPS based Money Transfer services, Electronic Benefit Transfers, and more.


Oxigen also provides Online and on Mobile Merchant Payments services, using Oxigen’s signature white‐label solution, to many telecom operators/bank‐led mobile Wallets like Airtel Money, Vodafone mPesa & Tata mRupee and online/mobile Banking portals of ICICI Bank, SBI, Axis Bank, Citibank, HDFC Bank, ING Vysya Bank, Corporation Bank and many more.


Oxigen Wallet, launched India’s the first virtual mobile wallet in India 2008, which , in May 2013 became the first non-banked wallet to be integrated with NPCI (National Payments Corporation of India), allowing for Instant Money Transfers anytime, anywhere using IMPS. In this short span of a year, we have become India’s number 1 Money Transfer Service provider.The single most dominant thought in the creation of Oxigen Wallet was to carve a culture that transforms the way India pays.


Oxigen Wallet 


Oxigen Wallet is India’s first p2p money transfer app that allows you to send and receive money through popular social channels like Facebook, Whatsapp and Twitter etc. Oxigen Wallet also enables you to instantly send money to any mobile number or bank account in India.   Today, over 4 Million people are doing over 1 lakh transactions a day using Oxigen Wallet.

Oxigen Wallet is powered by Oxigen Services Pvt. Ltd, India’s largest payment service provider and is available through our website (www.oxigenwallet.com). You can also download Oxigen Wallet app from Android Play store, iTunes or Windows App Store.



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