ORRA launches its fourth flagship store at Bengaluru, Phoenix Market City

Bengaluru, 12th August, 2017: A scintillating experience of diamonds, unmatched to any other, ORRA India’s most trusted brand for diamond jewellery has opened the doors to its fourth flagship store in Bengaluru. Located at Phoenix Market City, the store promises to bring an essence of luxury to patrons at Whitefield road. Hosting a range of diamond, platinum and gold jewellery including the celebrated ORRA Crown Star, the store was inaugurated by CEO and Director, Mr. Vijay Jain.

The inauguration saw glamour hit the ramp with models displaying an elaborate range of jewellery from the brand’s select offerings. From dazzling diamonds to scintillating hues of gold with the perfect touch of platinum. In addition, celebrated pieces of jewellery that have won awards across the country including Retail Jeweller, JJS-IJ Jewellers’ Choice Design Awards and National Jewellery Awards were on display. Jewellery that dazzled the red carpet at the Academy Awards over the years having being worn by stars such as Julianne Moore, Helena Christenson, Paula Patton and Molly Sims were also on elaborate display. The event also saw a special art display for every patron walking into the store allowing for them to engage in their own curated work of art.

Commenting on the launch, Mr. Vijay Jain (CEO and Director – ORRA) says, “A bustling cosmopolitan city, Bangalore has a younger working population as compared to the other metro cities of India which is a huge advantage to both growing as well as established brands.  Consumers here look for that which helps them exude their own individual personality, and ORRA through its design centric offerings provides exactly that. With jewellery themed around the latest contemporary trends, lightweight and stylish, we have been able to cater to an ever increasing consumer base leading to us opening the doors to our fourth store. As compared to a few years ago when the focus in the Southern market was primarily on gold, today, we have been able to create a niche for diamond and platinum jewellery.

Even as we have been setting up the store, we have already witnessed a spur of enquiries for our platinum couple bands, prompting us to increase stock. We look forward to welcoming many more couples to embark on their journey of love with ORRA.”

Patrons are welcome to visit the new store at Phoenix Market City, G 12, Lower Ground Floor, for an experience of diamond jewellery like never before!

About ORRA:

ORRA is one of India’s finest jewellery retail chains, having spread its glow with 32 stores across 21 cities. It has been at the forefront of design leadership and product innovation with 5 global design centres in Tokyo, Hong Kong, Antwerp, Mumbai and New York.

ORRA’s designs are handcrafted to perfection by master craftsmen who have inherited the centuries old legacy of jewellery-making. ORRA has a host of collections set with brilliantly cut diamonds. While Belgian diamonds have been ORRA’s specialty, the addition of 22kt gold jewellery in select 17 stores makes ORRA a one stop destination for today’s women jewellery needs, offering them the best of designs in an ambience that matches their discerning senses.

While solitaires are available in a variety of cuts and sizes, the key to its stunning beauty lies in its cut. This has been proven right with the introduction of the ORRA Crown Star diamond a stunning solitaire with 73 facets. These facets are aligned in perfect proportion to provide maximum brilliance. The accuracy with which the diamond is cut gives it an unmatched brilliance.

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