Oris brings BaselWorld 2017 novelties to India

Expected to expand presence to 32 points of sale in an exclusive partnership with Ethos Watch Boutiques


September 27th 2017 : Mr Rolf Studer, CEO, Oris was present in India to unveil the 2017 Basel World novelties in India, today. He also announced their strategic exclusive partnership with Ethos Watch Boutiques which is India’s largest and most trusted luxury watch retailer, to strengthen the brand presence and visibility. The exquisite timepieces from the brand range between INR 60,000/- to Rs 5,00,000/- and are available pan India.

On this occasion, Mr. Rolf Studer, CEO, Oris said, “We are extremely delighted to bring our new timepieces to India and hope our customers from here continue to show the kind of overwhelming response we have received so far. Our partnership with Ethos has been very beneficial and it’s getting stronger with each passing year. They have done a spectacular job with the brand. We look forward to a long and promising relation with them.”

Oris is known for their emphasis on traditional watches in re introducing them with new technology. They bring four novelties to India which pay homage to vintage models: among them, the Oris Chronoris returns after 50 years of its launch, also the Big Crown Pro Pilot reaches new heights with introduction of Calibre 111. Oris Divers Sixty-Five makes a comeback 50 years after its launch, it retains the vintage looks but is updated with the 21st century technology. These are currently available at 16 stores in 8 major metro cities. Over the next three years with Ethos Watch Boutiques, Oris looks to have pan India presence by reaching tier two cities and doubling the number of point of sales to 32.

Mr. Yashovardhan Saboo, CEO, Ethos Watch Boutiques said, “We are honored and delighted to have Oris, a legendary watch brand at our boutiques PAN India and offer their new range to our customers starting this festive season. I have always felt Oris represents the unique craftsmanship of an independent Swiss watchmaker which gives customers value for money. We look forward to maintain and strengthen the healthy relation with the brand and support its growth in the region.”


About Oris


Oris was founded by Paul Cattin and Georges Christian in the Swiss town of Hölstein in 1904. The first branch of Oris was opened in 1906. The original Oris factory founded in 1904 continuously expanded and by the 1960s Oris became one of the top ten largest watch producers in Switzerland.

Oris is an independent company and is one of the few Swiss watch brands remaining who specialize in only producing 100% mechanical watches. Oris, based in Switzerland has been making watches there for over 100 years and has perfected traditional watch-making skills to develop a wide range of styles from the worlds of Culture, Diving, Aviation and Motorsport. It also means they are free to innovate and explore useful functions and features for daily use. Every Oris watch is innovative, functional, sensibly priced and designed to bring many years of pleasure.



About Ethos Watch Boutiques


Founded in 2003, with its two retail brands Ethos and Ethos Summit – Luxury Watch Boutiques, Ethos is currently 42 stores strong in India. Present across 13 cities, Ethos brings an international experience to watch buying for its customers here in India.

The brand’s website www.Ethoswatches.com has emerged as Asia’s largest online luxury watch platform. With over 7,500 watches from over 50 premium and luxury brands, the website attracts upwards of 1,000,000 visits per month. Ethoswatches.com is the first of its kind to offer visitors a comprehensive buying experience through various niche services including a highly-specialized team of luxury watch consultants, as well as The Watch Guide – an in house digital magazine that curates relevant and exclusive content for watch enthusiasts and collectors. In addition to this, the website provides benefits like EMI, watch insurance and after sales service to its customers through its dedicated service facilities across India.

Ethos Watch Boutiques houses brands such as Rolex, Omega, Breitling, Chopard, Carl F. Bucherer, Cartier, and others in the luxury space. In the premium segment, they offer TAG Heuer, Longines, Tissot, Rado and Seiko, to name a few. In the fashion segment, the brands available include Guess, CK and Armani.