eBay India targets busy office goers with a ground activation to create awareness and engagement around the ‘9 Hour Delivery’ service in Mumbai
Mumbai, February 07, 2014: eBay India (www.ebay.in), India’s leading eCommerce marketplace announced extending the ‘9 Hour Delivery’ service in Mumbai to also cover popular lifestyle products along with technology products. The service was announced through an on ground activation campaign reaching office goers & consumers in key pockets of Mumbai.
The ‘9 Hour Delivery’ service is a good option for convenience oriented savvy shoppers who are in a hurry to get their hands on their favourite gadgets and lifestyle products. The on ground campaign effectually utilises the reach of the popular Mumbai Dabbawala Association, Meru Cab Fleets and Radio to create awareness about this service.
The iconic Mumbai Dabbawalas will wear eBay India T-Shirts to distribute leaflets along with their lunchbox deliveries from February 7 – 11, 2014. Additionally, eBay India has also partnered with Meru Cabs to provide free cab rides from 12 noon to 9 pm for passengers across select locations in the city including the Kalaghoda Festival on February 9. Meru cabs with eBay India branding will ply passengers from locations in South Bombay and western suburbs (CST, Bandra, Lower Parel, Andheri & Malad.) between 12 noon and 9:00pm on February 09, 10 & 11, 2014. This activity will be amplified through live contests on Radio and eBay social platforms namely Twitter and Facebook.
Commenting on the campaign, Ms. Deepa Thomas, eCommerce Evangelist, eBay India said, “We are constantly looking for innovative ideas to engage with our consumers & provoke eCommerce trial. This campaign is a part of our endeavor to not only spread awareness about the ‘9 Hour Delivery’ service recently launched in Mumbai but also to encourage more people to shop online. With this ground activation we will be covering key pockets of South Mumbai and Western Suburbs to engage consumers”.
Through the nine-hour delivery mechanism, consumers in Mumbai can now purchase popular lifestyle and technology products such as mobile, tablets, laptops watches, perfumes, jewellery and more and can receive the product on the same day of purchase.
For more details or to shop, please visit www.ebay.in/mumbai
About eBay India
eBay India (www.eBay.in), India’s leading eCommerce marketplace, is India’s No. 1 online shopping destination where thousands of Indian entrepreneurs list a wide range of products across Electronics, Lifestyle, Collectibles and Media categories. eBay India is a 100% subsidiary of eBay Inc.