New Delhi, October 28, 2016 –Soaring on two consecutive quarters of superb performance from its latest R series especially R9 in China (F1 Plus in India), OPPO has for the first time ever taken the top spot for a full quarter in China’s smartphone market, helping it hold firm to its position as the no. 4 smartphone maker globally.
IDC data shows that the company shipped 25.3 million devices in Q3, representing a year-on-year growth of 121.6 percent, the highest among the global top-five smartphone brands.
“We are delighted at OPPO’s continued growth, and at the enthusiasm we’re receiving from consumers in China and in our markets around the world. Our recent performance confirms the power of our core commitment — to build premium-quality devices that are tailor-made for the real needs of our users.” Mr. Sky Li, OPPO Global VP, MD of International Mobile Business and President of OPPO India, said, “Taking this winning streak and commitment to our consumers ahead, we want to work hard towards experiencing the same amount of success and love in the Indian market as India is definitely a priority for us.”
OPPO as a brand has been continuously focusing towards bringing the Indian consumers a customized experience. The brand’s ‘Make in India’ initiative has been taking shape in the form of a factory in Noida which began production in July. The factory which has been built with an investment of INR 100 crores has a capacity of 10 million units. The recently launched Selfie Expert OPPO F1s has been manufactured in this very factory. The brand plans to hire 1000 Indian employees for the factory by the end of this year creating great employment opportunities for the country. OPPO also plans to establish an SMT (Surface Mounting Technology) factory by next year to further meet the demands of the Indian consumer.
The company’s recent success owes in no small part to the fantastic consumer reception of the “Selfie Expert” F1 Plus (known in China as the R9). The device has been the top-selling device in China for the duration of Q3 according to data from Counterpoint Research.
With a superb 16 MP front camera, fine-tuned for snapping brilliant selfies, and OPPO’s peerlessly fast and secure VOOC Flash Charge technology, the F1 Plus has won over consumers with its innovative, practical features and head-turning design.
At OPPO we design, manufacture, and promote our own products, combining innovative technology with unique design, to ensure our customers always receive the best.
After entering the mobile phone market in 2008, OPPO quickly expanded into overseas markets a year later. OPPO mobile phones are currently available in over 20 markets, with the brand already registered in 140 countries as of late 2015.
OPPO is the official global partner of International Cricket Council (ICC) starting 2016 and has also entered into a three-year partnership with Football Club Barcelona, Spain. OPPO has Bollywood heartthrobs Hrithik Roshan and Sonam Kapoor as its South Asia Region brand ambassadors and Yuvraj Singh as its First Sport Ambassador. The leading smartphone brand made its entry into the Indian market in early 2014. OPPO Mobiles India Pvt. Ltd. currently has commercial presence in major cities and regions of India. With its growing presence, OPPO aims to provide beautifully designed phones and a flawless camera experience to the young consumers.
But OPPO doesn’t stop there. Using our passion for design and commitment to new technologies, OPPO has made a big impact in the audio-visual market by offering world-renowned, premium Blu-ray players in the United States and across Europe.
The F1 Plus was the top-selling device in China for Q3 2016.