One Of The Nation’s Top Change Agents Helps Others Learn How To Accept And Embrace Change

Morristown, TN, August 6, 2018 ― Change happens, every day. Sometimes it’s positive. Sometimes it’s negative. How you react to it affects your personal and professional growth on more levels than you might realize.

From marketing expert, business consultant and public relations strategist Ralph Masengill comes an easy-to-read guide that acknowledges the emotions triggered by change and underscores the importance of managing change to bring about positive growth.

From the get-go, Masengill shares his simple secret for success. It’s a three-pronged approach that urges readers to:

1.    Take calculated risks and endorse change on a regular basis.
2.    Learn how change affects your emotions and the emotions of those around you.
3.    And learn how to react to those emotions brought on by change.

Written primarily for business leaders, Conquer Change and Win is sprinkled with humorous anecdotes and easy-to-understand charts and graphs to illustrate his points. The book includes chapters on dealing with difficult people, building a winning change team, decision making during change, the anatomy of a great change agent and creating the best change-management plan possible.

Every one of us is constantly affected by change, so why not have a good understanding of change and make it work to our advantage?

Ralph Masengill has been a consultant, coach, advisor and public relations strategist for more than 40 years. His agency, Masengill Marketing Associates, has won more than 850 national and regional advertising and marketing awards.

Conquer Change and Win is also currently being used for the Master’s Program at a regional university. It is required reading and students are asked to take two tests on the book; one test is a written exam, and the second consists of 100 multiple choice questions. The graduate students are required to pass both before receiving a grade in the class.

One of the original change agents in the United States, Masengill and his team have been observing change and showing business leaders that embracing and understanding positive change is the surest route to effective quality improvement and substantial profit enhancement. This extensive experience formed the basis for Conquer Change and Win.

Masengill and his wife Dianne live near the Great Smoky Mountains in East Tennessee. They have four grown children, two dogs and a cat. Masengill enjoys woodworking, oil painting, sailing and helping with his favorite charities in his spare time.

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Conquer Change and Win
ISBN-10: 1515191877
ISBN-13: 978-1515191872
Available from