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August 29, 2017, New Delhi: YuppTV, one of the fastest growing over-the-top (OTT) entertainment platforms for streaming South Asian Content globally, today announced partnership with India’s leading mobile app for transportation Ola, for its connected car platform for ridesharing, Ola Play. Ola commuters will now have easy access to a vast array of LIVE TV options across categories such as news, music, and general entertainment through YuppTV on Ola Play, a partnership that ensures an uninterrupted living room to car experience. The content available will be customized depending on customer preferences and ride information like time, destination, and preferred language to provide the perfect connected in-car experience.
YuppTV allows broadcasters and content providers to reach their target audiences through multiple mediums and screens and has the potential to greatly enhance the experience for many Ola customers with a wide range of live-streaming content. The association also, adds value to the superior experience proposition of Ola Rental and Ola Outstation categories that are widely used by customers. Long, traffic-filled journeys are now going to be easier rides with YuppTV’s broad selection of entertainment choices on display.
Mr. Uday Reddy, Founder & CEO of YuppTV said, “We are glad to announce our association with Ola for bringing LIVE TV channels to Ola Play. At YuppTV, it has been our constant endeavor to make highly entertaining content easily accessible to our users. Ola’s unique connected car experience, Ola Play, is in line with that vision as it allows for an immersive entertainment experience that is now going to be customized in accordance to the unique tastes and preferences of Ola cab riders. We are affirmative that in addition to increasing the user base of YuppTV, the association will now make Ola cab rides fun and entertaining for the commuters.
Speaking on the development, Ankit Jain, Vice President and Head of Ola Play, said, “Ola Play is an industry-first innovation that is set out to change the ride sharing experience. Coming together with the ecosystem and partnering with innovative OTT platforms such as YuppTV play huge role in our efforts to keep the experience seamless and relevant for our customers. With this partnership, Ola Play brings LIVE TV inside a cab for the first time, by leveraging OTT services of YuppTV to bring an experience that is easily accessible through the user’s mobile phone as well as the tab mounted in the backseat. Ankit added, with this partnership, we are bringing a range of TV channels to Play, including LIVE news channels that are accessible on the go and will certainly make travel time more productive.
Currently, Ola Play is available in six cities in the country; Mumbai, Delhi, Bangalore, Chennai, Pune, and Hyderabad. Powered by proprietary in-car and cloud technologies from Ola, Ola Play brings advanced car controls, choice of personalized content and a fully-connected interactive experience through partnerships with the likes of Apple Music, AIB, TVF, Audio Compass, Eros, Arre, Lattu Kids, and PopXO to build a high quality interactive experience for users.
YuppTV is one of the world’s largest internet-based TV and On-demand service provider for South Asian content, offering more than 250+ TV channels, 5000+ Movies and 100+ TV Shows in 14 languages. YuppTV, recently received funding from Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector, wherein Emerald Media acquired a significant minority stake in the company for US$50mn. Emerald Media is led by industry veterans Rajesh Kamat and Paul Aiello, supported by an experienced team of investment and operating executives. The platform primarily focuses on providing growth capital to media, entertainment and digital media companies. YuppTV had earlier raised its Series A round of funding from Poarch Creek Indian Tribe of Alabama.
YuppTV has 25000 hours of entertainment content catalogued in its library, while nearly 2500 hours of new on-demand content is added to the YuppTV platform every day. YuppTV offers Live TV and Catch-Up TV technology. It also offers YuppFlix, a movie on demand streaming service for Expat Market and recently launched YuppTV Originals to bring forth unconventional story telling in collaboration with the top talent from the movie industry. Originals will be available in episodic format for the digital audience, exclusively on YuppTV’s platform. YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and the largest Internet TV platform from premium content availability in India. YuppTV is the most downloaded Indian SmartTV app and it also boasts of 13 million mobile downloads with 4.0 user rating.
Visit www.yupptv.in for more information.
Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfilment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 110 cities can book from over 600,000 vehicles across cabs, auto-rickshaws and taxis. Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for commute and ride-sharing respectively. The app is available on Windows, Android and iOS platforms. Please visit www.olacabs.com/media for more information.
About Ola Play
Launched in November, 2016, Ola Play, the world’s first connected car platform has transformed the in-cab experience for tens of thousands of Indian consumers by bringing advance car controls, choice of personalized content and a fully connected interactive experience, to the backseat of the cab. With customized content from partners including Apple Music, Sony LIV, AIB, TVF, Audio Compass, Eros, Arre and Fynd, ALT Balaji, Popxo high quality interactive experiences are now a reality for an Ola Prime Play commuter.