Nielsen Brings Breakthrough E-commerce Digital Shelf Solution to China

Brands now have access to insights on China’s largest online retailers via Digital Shelf 360 e-commerce solution


Shanghai – Aug 14 2017 – Global leading information and measurement company, Nielsen, today announced that it has successfully introduced an e-commerce digital shelf solution, Digital Shelf 360, to China through a strategic partnership with Profitero, a leading e-commerce solution firm in Europe. This new capability will help both global and local brand clients combine digital storefront data with actual sales data to help better understand the effect on performance.

Manufacturers, e-tailers, and multinational companies are increasingly seeking to prosper in the Chinese online market, the world’s biggest e-Commerce market. Now equipped with Digital Shelf 360, Nielsen can offer not only a more accurate and complete read of Chinese e-Commerce landscape, but also a comprehensive view of product content compliance, search visibility, price and promotion, sentiment analysis, rating, stock and competitors across e-Tailers.

Digital Shelf 360 is currently the sole product in the market that can integrate digital shelf analysis with most standard sales and share data from Nielsen. The solution identifies specific opportunities to improve performance and details the direct impact of online sales across all channels through actionable reports and real-time alerts. Thus, companies may immediately discern competition and also gain insights for client’s business to drive sales and build brand equity.

Nielsen China Managing Director Vishal Bali said: “China has quickly risen to become the largest e-commerce market in the world. Brands looking to succeed in this environment need an explicit understanding of the dynamics of online sales and activation. Our strategic alliance with Profitero offers our clients unprecedented insights into how to drive performance within e-commerce platforms.”

 added: “No two e-commerce markets are the same, and China stands out as a particularly unique market landscape. In order to succeed, brands need in-depth insights specifically catered to the context of their APAC and China e-commerce performance, as well as overall, global performance.”

Before officially launching in China, Digital shelf 360 has tracked more than 450 million products across 5,000 online stores in more than 50 e-commerce markets. It is already monitoring the digital shelf in China for the world’s largest brands – providing a “big picture” of their overall global e-commerce performance, and nuanced insights specific to the local e-tail market. This includes the daily monitoring and reporting of more than 50 retailers in China and measuring the performance of best-selling products across key categories on China’s the biggest e-Tailers.


Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit